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TECHNOLOGY DRIVES CONSUMER CHOICE AND DEMAND
Technology has fundamentally changed the way we shop. Consumers have an unprecedented amount of choice in their purchase decisions: they are empowered with virtually all the information they need to buy at any moment. Subsequently, consumer expectations have shifted. Shoppers demand product specific information not only from retailers and manufacturers but also—and more importantly—from other consumers. And they want this information available at their fingertips no matter where they are.
THE SHIFT IN CONSUMER EXPECTATIONS
PowerReviews set out to examine this shift in consumer expectations by surveying more than 800 American consumers. This report presents key findings from the survey and analysis, which explored in depth how ratings and reviews impact consumer decision making: where consumers are looking for this information and how it's affecting their buying behavior.
HERE ARE A FEW KEY FINDINGS DESCRIBED IN THIS REPORT:
– Consumers' expectations and trust of reviews
– Reviews and how they impact purchase decisions
– Which format of reviews consumers prefer
– The importance of negative reviews
– Why customers leave (or don’t leave) reviews
Click here to download the report.
Sponsored by: PowerReviews