Retailers shift their ad spending from TV, radio and print ads to digital ads.
How the collection of sales tax could significantly change the competitive position of online retailers
2017 will mark the 25th anniversary of a U.S. Supreme Court decision that has exempted many online retailers from having to collect sales tax on purchases. It could also be the year when that exemption ends, and online retailers must be ready to respond to what would be a major change in their competitive position. While legislation to set a national rule on online sales tax collection has been blocked in Congress by conservative Republicans in the House, pressure is growing from state governments.
This e-book seeks to provide a detailed look at the situation today, the proposals in play, and their likely impact for retailers of all types and sizes.
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