Retailers shift their ad spending from TV, radio and print ads to digital ads.
Think of how many shoppers don't make it all the way to the cart. What are you doing to reach them and nurture them along to a purchase? When consumers abandon a website without carting products, they leave about halfway through the purchase funnel. Automated browse recovery messages can help move these shoppers further along, and because the messages are targeted, they produce higher metrics than your standard promotional messages. Building a browse recovery program can add automated oomph to your standard email program.
Let's take a look at a case study on browse recovery in action, critical decisions you must make to implement a browse recovery program and pitfalls to avoid to get this moneymaker up and running.
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