Retailers shift their ad spending from TV, radio and print ads to digital ads.
A special report, from the editors of Internet Retailer, on e-commerce platform technology and what merchants should consider in selecting one that meets their needs
Selecting an e-commerce platform isn’t easy. There is a dizzying array of options available—each with unique tools and features—which can make it challenging for a retailer to figure out which one will best meet both its current and future needs.
To sort through their options, retailers have to examine how each platform will help them achieve their business goals. That often requires retailers to bring together their marketing, information technology and executive management divisions to determine which platform to purchase. This special report helps retailers sort through the often tedious process of finding the best platform for their business.
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This Special Report sponsored by: Rackspace, Magento, Netsuite, Weblinc, Znode, Windsor Circle, Bigcommerce, and GoECart.