An advertising watchdog’s report found dozens of claims that it says were false and deceptive. Wal-Mart blames suppliers.
Most marketers only attribute first purchase when calculating ROI and because of this, are making the wrong decisions for their marketing strategy.
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You will learn:
- Why your numbers aren't giving you the whole picture
- How important it is to include repeat purchase rate and customer lifetime value in your ROI numbers
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Calculating your ROI on marketing campaigns is great, but not that helpful if you aren't using the right numbers. Understanding the effectiveness of digital marketing channels and campaigns is critical for creating a fast-growing online store. Profitable, scalable marketing is every marketer’s dream.
Sponsored by: RJMetrics