The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Google Shopping trumps its own prior product listing ads (PLAs) for average revenue by 34%.*
Are you in Google Shopping yet? Is your feed optimized? The clock is ticking. Our guide shows merchants how the new system is different, how to profit from it, and how to generally maintain excellent feeds. You will learn:
– How inventory feed structures, campaigns and ad groups differ in Google Shopping.
– 4 tips for building out shopping campaigns.
– How to optimize data feeds and evaluate feed management platforms.
– 5 great ways to use custom labels for segmentation.
Navigate the Great Shopping Search Transition: Google Shopping & Data Feed Optimization
Sponsored by: Fathom