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Sweet success: data-driven e-mail drives record sales for a candy maker

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Learn how any retailer can increase online sales with data-driven e-mail.

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Windsor Circle Case Study 120

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  • Windsor Circle Case Study 120

Product Description

Spangler Candy makes 10 million Dum Dums a day. Millions of consumers enjoy their products, and thousands of businesses order online through

Now, using Windsor Circle to integrate and analyze purchase history data, Spangler Candy was able to win-back lapsed customers with a targeted data-driven email, helping to generate their highest day of online sales ever.

In this detailed 15-page case study, you'll learn:

- How Spangler Candy won back churning customers, with 30% open and 9% click rate (2.2 times 2013 list average!)
- How to thank new customers using order data, get 45%+ open rates and create repeat buyers.
- Steps to build a loyalty program, starting with an opt-in campaign, ending with full automation.
- How to maximize holiday revenue with a big spenders campaign and segmented product recommendations.
- How Spangler Candy is building a customer engagement program using Windsor Circle's 9 Pillars of Retention Automation Framework.

Windsor Circle connects Spangler Candy's in-house e-commerce platform to its ExactTarget email account. Learn how any retailer can increase online sales with data-driven e-mail.

Sponsored by: Windsor Circle