E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
Streamline login and checkout for online shoppers
Retailers gain valuable insights when shoppers sign in with their social network credentials
Much like consumer fatigue with loyalty cards, consumers have grown tired of having to recall or reset the plethora of usernames and passwords they have created to sign into e-retail sites.
Online shoppers want a simpler way of logging into web sites. One solution is to chuck the traditional, retailer-specific account registration and allow consumers to log in using usernames and passwords they've already created for popular social networks like Facebook and Twitter. Rather than asking a consumer to create a new account, a retailer can invite her to click a button linked to a social network. She enters her username and password for that network, which authenticates her for the retailer. The retail site displays buttons featuring the logos of the major social networks offered by the retailer, making it easy for the consumer to choose the network credentials she prefers to use.
This Special Report sponsored by: Gigya.