The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.
E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.
Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.
Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.
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