The shipping carrier is scouting 2,400 independent locations for its Access Point program in 100 markets, aiming to make it easy for online shoppers ...
To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.
E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.
Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.
Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.
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