Some retailers launched online deals well in advance of Thanksgiving, Black Friday and Cyber Monday.
To increase opens and conversions, tailor e-mail messages to be more personal and easy to act on.
E-mail is one of the most effective tools retailers have. But crafting an effective e-mail campaign that cuts through the growing clutter in consumers’ inboxes requires more than timely messages with the right content.
Today’s successful e-mail marketers speak to consumers in a personal, customer-focused way, just like an in-store sales representative.
Taking a personalized approach to e-mail messages eliminates the one-size-fits-all perception most consumers may have of e-mail and engages them on a deeper level. The payoff is higher open rates, more click-throughs and increased conversions.
Download the full report for FREE by filling out the form to the right.