Retailers shift their ad spending from TV, radio and print ads to digital ads.
Key insights from the 2014 Guide to E-commerce Technology
In this Thought Leadership article, ChannelAdvisor, a major global supplier, gave a straightforward scoop on market trends and outlined the best methods for U.S. web retailers to leverage them in their global expansionist ambitions. An “Agile Cross-Border Trade framework” was highlighted as an incremental growth formula to help retailers scale their businesses internationally. Significantly, the article demystified how web retailers can effectively compete in Chinese online marketplaces, which have a huge impact on e-commerce in China.