Retailers shift their ad spending from TV, radio and print ads to digital ads.
Plan ahead for the next holiday rush
Identifying the right technologies and procedures now can help retailers avoid potential pitfalls during the hectic holiday season.
With both the holiday shopping season and the subsequent wave of returns in the rearview mirror, it's time to start planning for the 2014 holiday season. Savvy retailers know that holiday planning starts in February, when the lessons learned from the previous holiday season are still fresh in their minds.
Preparing a holiday 2014 strategy can require looking at nearly every area of the retailer's business. By starting now, retailers have plenty of time to implement and test technologies and tactics so that when November and December roll around, they're ready.