The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Web and mobile design converge
Approaches to web design are changing as consumers increasingly browse the web from mobile devices.
More than half of online shoppers use their smartphones and tablet computers in the course of making a typical purchase from an online retailer, according to comScore Inc. data. And so it is no surprise that the look and functionality of mobile and desktop sites are blending as merchants strive to provide a unified experience.
Consumers want user-friendly retail sites, and to move easily from a merchant's site on a desktop computer to a smartphone or tablet. Regardless of the device they're using, they want to be able to quickly complete their business. As consumers see it, why should the web site experience change if they access the web using a mobile device or desktop computer?