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Businesses buying online find the best B2B e-commerce sites can be as appealing as consumer-facing sites.
Multifaceted business-to-consumer e-commerce sites have changed the expectations of B2B buyers. On their own time, they shop retail sites that are easy to navigate, personalized to their preferences and full of the information consumers want before purchasing. They now expect the same when they go online to place orders during work hours.
While the most forward-thinking businesses have built B2B sites that share many elements with business-to-consumer sites, there are many differences under the hood.