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Online testing has become standard practice in many marketing departments, yet our research has shown that almost half of those departments don't calculate statistical significance! In other words, they are making important decisions based on bad data!
MarketingSherpa Quick Guide to Conversion Rate Optimization will provide you with 9 tactics to ensure you are running valid tests including a free validity tool to record and evaluate your testing data.
This free 14-page report will teach you how to:
– Design split tests and multifactorial tests
– Avoid the three most common validity threats
– Determine the proper sample size
– Work with a small sample size
– Optimize calls-to-action for maximum conversion
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