Resource Library

Resource Library

Items 1 to 50 of 157 total

  • Presented by: Windsor Circle

    Download this case study to learn how to leverage predictive marketing to create automated win-back and replenishment emails.

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    Case Study
    Date: March, 2015

    Half a Million in 6 Months from Predictive Marketing

    MyBinding.com, the largest online retailer for binding and laminating products, has made over half a million dollars in 6 months from data-driven marketing.

    Download this case study to learn how to leverage predictive marketing to create automated win-back and replenishment emails.

    Sponsored by: Windsor Circle

  • Presented by: RetailMeNot

    Uncover the issues impacting attribution assignment and how retailers are addressing these challenges. Learn how RetailMeNot helps marketers understand the consumer shopping journey and which channels convert a browsing consumer into a buying customer.

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    IR Thought Leadership
    Date: February, 2015

    As the digital landscape continues to evolve at a rapid rate, many retail marketers are struggling to view the cyclical consumer journey with a 360-degree lens. To understand the value of consumers along every step of their online—and offline—shopping paths, forward-thinking retailers are reinventing the way they assign value to the myriad of tactics in their marketing toolboxes. The result? New attribution models are helping retailers create more effective campaigns that attract new customers, accelerate sales conversion and increase revenues and profit margins.

    Uncover the issues impacting attribution assignment and how retailers are addressing these challenges. Learn how RetailMeNot helps marketers understand the consumer shopping journey and which channels convert a browsing consumer into a buying customer.

    Sponsored by RetailMeNot

  • Presented by: Acquia

    A recent Forrester survey found that nearly 60 percent of companies that sell products or services online have separate marketing and commerce teams.

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    IR Thought Leadership
    Date: February, 2015

    Six Steps Toward a Unified Content and Commerce Organization

    A recent Forrester survey found that nearly 60 percent of companies that sell products or services online have separate marketing and commerce teams. For many retailers, this siloed structure has resulted in what Forrester dubs the "two-site syndrome" in which the brand website is maintained separately from the commerce site.

    This separation forces consumers to make artificial choices—"Click here to learn more" or "Click here to shop"—that are based on the retailer's operating structure, not what's best for the shopper. The gaps that disrupt instead of enhance the consumer experience endure. Just 24 percent of companies in the Forrester survey share project teams and other operational leadership across marketing and commerce. More e-commerce teams report to corporate IT (23 percent) than to a marketing director (19 percent).

  • Presented by: Avalara

    How can you prevent your profits from disappearing into a black hole of fees and penalties? Start by understanding the three biggest transactional risks facing your business.

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    IR Thought Leadership
    Date: February, 2015

    Reducing transactional risk in your retail business

    Chargebacks, accounts receivable and sales tax compliance: the Bermuda triangle of back-end business management where time and money seem to mysteriously vanish. At least it can seem this way to retailers who are being pulled off course to deal with complex compliance regulations. One wrong turn and you could be headed straight for disaster—be it an audit, a dispute resolution or even bankruptcy.

    So how can you prevent your profits from disappearing into a black hole of fees and penalties? Start by understanding the three biggest transactional risks facing your business.

    Sponsored by Avalara

  • Presented by: Power Reviews

    PowerReviews set out to examine this shift in consumer expectations by surveying more than 800 American consumers. This report presents key findings from the survey and analysis, which explored in depth how ratings and reviews impact consumer decision making: where consumers are looking for this information and how it's affecting their buying behavior.

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    White Paper
    Date: March, 2015

    TECHNOLOGY DRIVES CONSUMER CHOICE AND DEMAND
    Technology has fundamentally changed the way we shop. Consumers have an unprecedented amount of choice in their purchase decisions: they are empowered with virtually all the information they need to buy at any moment. Subsequently, consumer expectations have shifted. Shoppers demand product specific information not only from retailers and manufacturers but also—and more importantly—from other consumers. And they want this information available at their fingertips no matter where they are.

    THE SHIFT IN CONSUMER EXPECTATIONS
    PowerReviews set out to examine this shift in consumer expectations by surveying more than 800 American consumers. This report presents key findings from the survey and analysis, which explored in depth how ratings and reviews impact consumer decision making: where consumers are looking for this information and how it's affecting their buying behavior.

    HERE ARE A FEW KEY FINDINGS DESCRIBED IN THIS REPORT:
    – Consumers' expectations and trust of reviews
    – Reviews and how they impact purchase decisions
    – Which format of reviews consumers prefer
    – The importance of negative reviews
    – Why customers leave (or don’t leave) reviews

    Click here to download the report.

    Sponsored by: PowerReviews

  • Presented by: AppDynamics

    Internet Retailer partnered with AppDynamics on an exclusive survey, 2014 Holiday Web and Mobile Site Performance Review, which offers insights into what retailers are doing right during the busy shopping season and what they can do better.

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    IR Thought Leadership
    Date: February, 2015

    A special survey report from the editors of Internet Retailer

    PERFORMANCE AND MONITORING TOOLS — the key to success for e-retailers during the holiday shopping season

    For many retailers across the country,the 2014 holiday shopping season was a resounding success. With the continued growth of online shopping, it’s more important than ever that retailers make it through the holiday shopping season free of site outages and other problems, and that they provide their customers with a superior user experience.

    Internet Retailer partnered with AppDynamics on an exclusive survey, 2014 Holiday Web and Mobile Site Performance Review, which offers insights into what retailers are doing right during the busy shopping season and what they can do better.

    One important discovery is that retailers with site performance and monitoring tools in place were more successful than merchants without these tools, indicating preparation is critical for success during busy shopping seasons.

    Sponsored by AppDynamics

  • Presented by: Acquia

    Learn what Lush Cosmetics did to transform their online business.

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    IR Thought Leadership
    Date: January, 2015

    Lush Cosmetics Brings Its Stories to Life Online, Integrating Content and Commerce

    With Lush’s in-store sales far outweighing those online, this UK based company that makes natural, handmade cosmetics, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel.

    An integration of content and commerce delivered amazing metrics to Lush UK, plus a dramatic spike in both site traffic and online business, providing an ROI in the first six months.

    Learn what Lush Cosmetics did to transform their online business.

    Sponsored by Acquia

  • Presented by: Avalara

    WELCOME to the 2015 Sales Tax Survival Guide—your strategic defense against sales tax audits, fines, and penalties.

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    Free Guide
    Date: January, 2015

    WELCOME to the 2015 Sales Tax Survival Guide—your strategic defense against sales tax audits, fines, and penalties.

    The tactics internet retailers need to survive sales tax in 2015 require preparing for the worst (audit) while achieving the best (easy, streamlined sales tax processes).

    Are you familiar with the 5 challenges of 2015 – and how to address them?

    Download the 2015 Sales Tax Survival Guide today!

    Sponsored by Avalara

  • Presented by: SAS

    Now in its third year, EKN’s annual Analytics in Retail Industry Benchmark is based on a survey of more than 200 retailers.

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    White Paper
    Date: February, 2015

    About this paper:
    Now in its third year, EKN’s annual Analytics in Retail Industry Benchmark is based on a survey of more than 200 retailers. Consistent with findings of EKN’s previous reports, retailers continue to view analytics as strategic, but still struggle to prove the value of their analytics investments. This report includes detailed analysis and best-practice recommendations for selecting the optimum analytics toolsets, bridging the skills and capabilities gaps in analytics reporting, and integrating analytics as a key part of every retailer's DNA. The report also provides detailed insights into Amazon's analytics capabilities and highlights selected retail organizations that are outperforming their peers in analytics.

    About SAS:
    SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

    Sponsored by: SAS

  • Presented by: Demandware

    This NRF report that shows you how to make the business case for a unified commerce solution.

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    Industry Reports
    Date: February, 2015

    The time for action has arrived! Right now, nearly 9 out of 10 retailers are planning or implementing a move to unified commerce.

    Make sure you understand what’s at stake and how to get started by reading this NRF report that shows you how to make the business case for a unified commerce solution. You’ll learn:

    – The 5 key steps of building your case—from justifying investment, seeking budget, laying organizational/technological groundwork, and more
    – What peers are thinking and doing about unified commerce
    – Why unified commerce is the ideal solution for giving consumers a great omni-channel experience while avoiding the problems of systems complexity, lost sales and unhappy customers.

    This NRF report is based on comprehensive surveys of nearly 300 global business and technology leaders in the retail industry.

    Sponsored by: Demandware

  • Presented by: Internet Retailer

    This special report explores the technologies and plans e-retailers can start implementing now to make holiday 2015 merry.

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    IR Special Reports
    Date: February, 2015

    A sponsored special report on the technologies and plans e-retailers can implement to make holiday 2015 merry

    The retailers that thrived during the 2014 holiday season were ready for the challenges the season presented. Those merchants planned ahead and mapped out how they could provide the best customer experience possible across all customer touch points, while also being ready to contend with market trends and technology challenges.

    Market trends retailers faced last year included the early start of holiday sales promotions, more shopping outside of big sales days such as Cyber Monday, and the growing number of consumers browsing—and buying from—mobile sites and apps.

    This special report explores the technologies and plans e-retailers can start implementing now to make holiday 2015 merry.

    This Special Report sponsored by BigCommerce and DYN.

  • Presented by: Bigcommerce

    Use this guide to improve your ecommerce backend and create a more convenient shopping experience for consumers.

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    Free Guide
    Date: February, 2015

    In today's ecommerce world, even a 1 second site delay can result in a 7% loss in conversion, 11% fewer page views and a 16% decrease in customer satisfaction.

    Download this free Bigcommerce guide to learn:

    – How to optimize for increasing mobile traffic
    – The importance of responsive design and redirects
    – Tips and tactics for creating convenient site infrastructure and search capability that converts

    Use this guide to improve your ecommerce backend and create a more convenient shopping experience for consumers.

    Sponsored by: Bigcommerce

  • Presented by: Fathom

    Stay informed in the dynamic consumer universe and assess your competitiveness with handy checklists.

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    eBook
    Date: February, 2015

    Stay informed in the dynamic consumer universe and assess your competitiveness with handy checklists.

    Download our 12-pg. guide for:

    – Examples of how leading consumer brand manufacturers (CBMs) like Newell Rubbermaid and Deckers are boosting e-commerce.
    – Mobile and the consumer experience.
    – Conversion rate optimization and the gap in conversion rates between CBMs and the Internet Retailer Top 500 average.
    – E-commerce shopper personas.
    – Multiple checklists to assess your own e-commerce competitiveness.

    Consumer Brand Manufacturing Marketer’s Playbook

    Sponsored by: Fathom

  • Presented by: Windsor Circle

    Learn how to create automated replenishment emails and make sure your customers never run out of their favorite products.

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    eBook
    Date: February, 2015

    Learn how to create automated replenishment emails and make sure your customers never run out of their favorite products. This free guide includes step-by-step instructions for retailers with a few or many replenishable items, real world email examples, and best practices.

    Download the Replenishment Guide

    Sponsored by: Windsor Circle

  • Presented by: Saleswarp

    This white paper will discuss how tablets and barcode scanners are essential tools for receivers and pickers, and how better reporting improves performance and process in the warehouse.

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    White Paper
    Date: January, 2015

    From inbound receiving to outbound fulfillment, efficiency is the key to meeting customer demand and minimizing operating costs in the warehouse. To achieve customer satisfaction and cost-savings, retailers must invest in the tools that will allow warehouse operators to work quicker and smarter.

    This white paper will discuss how tablets and barcode scanners are essential tools for receivers and pickers, and how better reporting improves performance and process in the warehouse.

    Sponsored by: SalesWarp

  • Presented by: Avalara

    The Marketplace Fairness Act (MFA) would allow states to require businesses without a significant physical presence in a state to collect sales tax from customers.

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    Free Guide
    Date: January, 2015

    Affiliate Nexus Laws and the Online Retailer

    A federal proposal to require tax on all sales made over the Internet has garnered significant attention over the past year. The Marketplace Fairness Act (MFA) would allow states to require businesses without a significant physical presence in a state to collect sales tax from customers.

    What few understand is that existing Amazon Laws already require out-of state sellers, including Internet retailers, to collect sales tax in key states. Are you up to date on the latest state tax changes?

    Sponsored by Avalara

  • Presented by: Acquia

    In this short video series, Stephen Powers, VP and Research Director at Forrester Research, discusses ways to improve commerce metrics and exceed customer expectations.

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    Videos
    Date: January, 2015

    Improve Metrics, Drive Revenue, and Exceed Customer Expectations

    In this short video series, Stephen Powers, VP and Research Director at Forrester Research, discusses ways to improve commerce metrics and exceed customer expectations, including:

    1. Building a content first organization
    2. Developing an integrated technical strategy
    3. Creating rich and varied content

    Sponsored by Acquia

  • Presented by: Internet Retailer

    This report examines proven retention marketing strategies and ways that retailers and B2B suppliers can leverage technology to serve their customers.

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    IR Special Reports
    Date: January, 2015

    A special report on the emerging technologies e-retailers can use to connect with consumers this year

    It is costs a lot less to keep an existing customer than to acquire a new one. Yet, for many e-retailers, retention marketing has meant sending follow-up e-mails promoting their latest sale or new products, then sitting back and waiting for the customer to come to them.

    To satisfy consumers’ expectations, retailers and B2B suppliers are looking for ways to integrate their site data with data from offline channels so that product and customer information, as well as insights into customer behavior patterns and preferences, can flow freely between those systems.

    This report examines proven retention marketing strategies and ways that retailers and B2B suppliers can leverage technology to serve their customers.

    Download the full report for FREE by filling out the form to the right.

    This Special Report sponsored by WindsorCircle and Crossview.

  • Presented by: Internet Retailer

    The Mobile 500 Lite offers a look at the state of mobile commerce today, with an overview story, charts and infographics, analysis, and sample pages of retailer listings and vendors listings. Download this valuable report for free today.

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    IR Special Reports
    Date: December, 2014

    The Mobile 500 merchants ranked in the 2015 edition grew their combined sales 80% last year to $83.8 billion.

    Once upon a time, e-retailers may have viewed building a version of their web site for optimal viewing on a smartphone or tablet as a nice-to-have channel, perhaps a flashy marketing bone to throw at the C-suite to show they were hip to a mobile-savvy Millennial crowd. Fast-forward to today, when “nice-to-have” has been replaced by absolute necessity. Why? More than 60% of U.S. consumers’ time spent online with retailers takes place on a mobile device, according to mobile and web measurement firm comScore Inc., and that translates into huge growth potential for progressive retailers.

    Mobile sales by the world’s 500 leading retailers in mobile commerce should reach $84 billion in 2014, up 80% from $47 billion in 2013, according to the 2015 Internet Retailer Mobile 500, the only publication that annually tracks the mobile commerce leaders worldwide. The comprehensive annual guide features 53 data points on each of the 500 retailers along with analysis, charts, stories, a vast list of m-commerce vendors, and more. Now you can download the 2015 Internet Retailer Mobile 500 Lite, a FREE executive summary of the full version of the guide. The Mobile 500 Lite offers a look at the state of mobile commerce today, with an overview story, charts and infographics, analysis, and sample pages of retailer listings and vendors listings. Download this valuable report for free today.

    Compliments of NewRelic

  • Presented by: Windsor Circle

    Download this FREE case study to learn more and see how top retailers increase engagement rates up to 9x with data-driven lifecycle marketing.

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    Case Study
    Date: November, 2014

    Help your customers get the most out of their purchases and cut down on returns with automated post-purchase product education emails.

    Download this FREE case study to learn more and see how top retailers increase engagement rates up to 9x with data-driven lifecycle marketing.

    Sponsored by Windsor Circle

  • Presented by: Sailthru

    Every marketer uses discounts for a very simple reason: they work. But discounts can be highly destructive. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains.

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    White Paper
    Date: December, 2014

    Every marketer uses discounts for a very simple reason: they work. But discounts can be highly destructive. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains.

    Discover a smarter way with our free ebook, and begin to see discounts as one of your brand’s most powerful revenue generators (without destroying lifetime value)!

    Here's a look at what you'll learn:

    – The data you need
    – What to test now
    – Top performing discounts
    – Personalizing discount offers
    – Protecting your brands from perilous practices
    – Why sweepstakes are rarely a good idea

    Sponsored by Sailthru

  • Presented by: Sailthru

    To succeed in today's hyper-competitive retail market, every ecommerce brand needs an online retail playbook with proven, tested strategies. This report from Forrester is one of the most important chapters every ecommerce marketer needs to have in their toolkit.

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    White Paper
    Date: December, 2014

    To succeed in today's hyper-competitive retail market, every ecommerce brand needs an online retail playbook with proven, tested strategies. This report from Forrester is one of the most important chapters every ecommerce marketer needs to have in their toolkit.

    Based on long-standing research from leading analysts, online retailers can find the guidance they need to ensure success across three 3 key areas: organizational structure, site performance and customer experience.

    Get this Forrester report courtesy of Sailthru to learn:

    – Why organizational silos inhibit omnichannel strategies
    – Success stories on how brands align their C-suite to champion innovation
    – Insights into the crucial role of recruiting the right talent
    – How to exceed customer expectations in order to build long-term value

    Whether you're new to the online retail realm or an online retail veteran, download this report to develop or confirm your upcoming strategy for 2015!

    Sponsored by Sailthru

  • Presented by: Internet Retailer

    Each year, Internet Retailer ranks the Hot 100 e-retailing web sites, recognizing innovation in online retailing. This report features extensive data on the Hot 100 retailers who move the online retailing business to a new level.

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    IR Special Reports
    Date: December, 2014

    Each year the editors and researchers at Internet Retailer spend months evaluating and compiling a list of the most innovative, creative and effective e-retail web sites based on their experience, as well as industry experts' opinions. That work culminates in the Hot 100, which represents the world's best retail web sites.

    Download this preview edition highlighting the extensive data you get in the Hot 100, plus insights from leading solution providers to the Hot 100.

  • Presented by: Saleswarp

    This white paper explains what a robust Order Management System can do for retailers, the benefits of such a system and the critical areas retailers need to evaluate when looking into implementing an omni channel order management system.

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    White Paper
    Date: November, 2014

    9 critical components to consider when choosing an omnichannel order management system.

    For the average online retailer, the demand for a comprehensive, robust Order Management System (OMS) has never been higher. That’s because the way people shop has changed drastically—from in-store, phone, catalog, web and mobile—consumers are increasingly using a wide array of channels to buy merchandise.

    This white paper explains what a robust Order Management System can do for retailers, the benefits of such a system and the critical areas retailers need to evaluate when looking into implementing an omni channel order management system.

    Sponsored by: SalesWarp

  • Presented by: Conductor

    Digital marketers are breaking their addiction to paid ads. Earn the customers that paid media can't buy.

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    Industry Reports
    Date: November, 2014

    Earn the Customers that Paid Media Can’t Buy

    Digital marketers are breaking their addiction to paid ads. They’re learning how to listen to what their customers want and really speak their language. They’re learning how to be intentional about putting the right content in front of the right customer at the right time. That’s not just SEO anymore, that’s web presence management (WPM).

    Sponsored by Conductor

  • Presented by: Windsor Circle

    10 quick wins using ecommerce data to dominate the inbox this holiday season.

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    eBook
    Date: November, 2014

    10 quick wins using ecommerce data to dominate the inbox this holiday season.

    Download this free ebook and rule the inbox this holiday. This detailed ebook includes:

    – Step-by-step instructions for each win
    – Real world email examples
    – Best practices, tips and tricks

    Sponsored by: Windsor Circle

  • Presented by: Mobify

    Only about 30% of online shopping carts make it all the way through the checkout process, which means online stores are littered with abandoned carts.

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    eBook
    Date: November, 2014

    Only about 30% of online shopping carts make it all the way through the checkout process, which means online stores are littered with abandoned carts. Shopping on mobile sites can be even more problematic. To give you a head start on thinking about the health of your website’s mobile checkout process, here’s a list of customers’ most common frustrations. You may be familiar with the complaints because you’ve experienced them as a mobile shopper yourself.

    Sponsored by: Mobify

  • Presented by: Acquia

    The online commerce experience demands a high level of integration and unification throughout.

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    Industry Reports
    Date: November, 2014

    Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grow.

    Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.

    Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.

    Download this new Forrester report and learn:
    1. The “Two-Site Syndrome” Leaves Revenue on the Table
    2. How Unified Collaboration Strategy Positively Impacts Conversion
    3. Why Leadership Thinks Things Are Fine. But They Aren’t
    4. How Commerce Winners Are Winning Because of Differentiation with Content

    Sponsored by Acquia

  • Presented by: ROI Revolution

    We've prepared a quick reference guide to the top 3 reports to help retailers assess the health of their AdWords campaigns and diagnose wasted spend.

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    Free Guide
    Date: November, 2014

    How to make the most of your AdWords budget and improve ROI.

    Most ecommerce retailers are surprised to discover the amount of potential profit being eaten away by questionable spend in AdWords.

    These hidden campaign elements aren't doing their job, but instead are wasting your money, hindering sales, and lowering your ROI.

    We've prepared a quick reference guide to the top 3 reports to help retailers assess the health of their AdWords campaigns and diagnose wasted spend.

    Download this quick-reference guide to discover:

    – Where to find your most parasitic--and your most profitable--keywords [Page 2].
    – How to make sure you're getting the right data, so you can make the right decisions [Page 6].
    – The most profitable areas to reallocate your spend (after cutting out waste) [Page 4].
    – A questionable spend worksheet to help you quickly calculate questionable and wasted spend in your own campaigns [Page 5].

    Sponsored by: ROI Revolution

  • Presented by: ROI Revolution

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

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    Free Guide
    Date: November, 2014

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

    But with great power comes great responsibility–and managing this data is overwhelming, to say the least.

    That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.In the guide, you'll discover built-in reports to help you:

    – Capitalize on your highest-performing marketing channels to get more bang for your promotional buck.
    Diagnose low Quality Score by knowing your landing page data.
    Improve sales funnel retention by dissecting customer navigational patterns with one unique report.
    – Gain further insights into your customer intentions by using a single report to target your promotions more efficiently.
    – PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide.

    BONUS GIFT: Download this guide and you'll be given access to our invitation-only Quick Reference Guide Part 2, featuring immediate access links to five of ROI Revolution's custom Google Analytics reports.

    Sponsored by: ROI Revolution

  • Presented by: Internet Retailer

    This special report explores how e-retailers are working with vendors to balance features and performance. Finding the right mix is essential because how shoppers perceive a web site’s performance plays a role in their satisfaction, conversion rate and loyalty.

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    IR Special Reports
    Date: November, 2014

    A special report on the latest developements in web site performance services that can help e-retailers deliver consumers speedy, well-functioning retail sites

    Retailer’s web sites have gotten complex; they often feature a number of applications and features that create the rich, interactive shopping experiences that consumers expect. But with each additional site element a retailer adds, the site’s page download time increases. While the increased download time from the addition of a single app may not be noticeable to shoppers, over time the cumulative increase in download time adds up. That can lead to a jump in abandonment rates and a decrease in conversions.

    Retailers have to figure out how to balance offering the dynamic, interesting features consumers want with keeping their web sites loading quickly. That’s leading online merchants to shift their mindsets about performance away from raw speed to how quickly a page can be ready for shoppers to interact with them.

    This special report explores how e-retailers are working with vendors to balance features and performance. Finding the right mix is essential because how shoppers perceive a web site’s performance plays a role in their satisfaction, conversion rate and loyalty.

    This Special Report sponsored by InstartLogic and Yottaa.

  • Presented by: Internet Retailer

    While the Internet enables millions of consumers to find a retailer’s site, it also exposes every online merchant to skilled cybercriminals.

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    IR Special Reports
    Date: October, 2014

    A special report on the security threats facing online merchants and the actions retailers can take to protect their businesses.

    While the Internet enables millions of consumers to find a retailer’s site, it also exposes every online merchant to skilled cybercriminals.

    The threats web retailers face mean security needs to be a focal point of merchants’ operations; to ignore the threats is to take a risk that can destroy a business. If consumers feel a site is unsafe, or they can’t access it because of a malicious attack, they will take their business elsewhere. Further, lax security precautions can earn a retailer a reputation as a high-risk merchant among payments processors and card networks, which will charge higher fees to offset that risk. Those higher interchange and payment-processing fees reduce a retailer’s margins.

    But there are a number of vendors that retailers can work to help combat the threats. This special report provides answers to this difficult problem.

    This Special Report sponsored by Neustar and Brinks.

  • Presented by: Internet Retailer

    The 10 most innovative m-commerce executives in retail share their secrets to success in exclusive interviews with one of the world's leading mobile commerce journalists.

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    IR Thought Leadership
    Date: October, 2014

    The 10 most innovative m-commerce executives in retail share their secrets to success in exclusive interviews with one of the world's leading mobile commerce journalists

    Smartphones and tablets recently surpassed desktop and laptop PCs in terms of percent of total retail traffic and percent of time spent with online retail. These mobile devices represent an enormous part of the future of Internet retailing. Some merchants got an early start in m-commerce and are well-positioned because of forward-looking, innovative executives who saw mobile as the future of e-retailing and responded with unique mobile sites, dazzling apps, early adoption of responsive design, intelligent mobile marketing campaigns, and much more. Internet Retailer presents the inaugural class of top 10 m-commerce chiefs, 10 men and women who advance mobile shopping in ways executives at other retailer organizations can learn from.

  • Presented by: eBay Enterprise

    Success for marketers in today’s over-advertised, message saturated environment relies on determining the best path to becoming and remaining truly relevant to customers.

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    Industry Reports
    Date: October, 2014

    Right Customer, Right Offer, Right Channel, Right time – eBay Enterprise puts its technology and data resources at the service of marketers

    Everyday consumers are bombarded with advertisements and messages. There’s no question, the world is overloaded with ads, and marketers are scrambling to effectively get their messages in front of consumers.

    Success for marketers in today’s over-advertised, message saturated environment relies on determining the best path to becoming and remaining truly relevant to customers.

    As an online marketer, you can learn how eBay Enterprise’s new Commerce Marketing Platform delivers on the promise that the best way to effectively reach customers is dependent upon understanding their needs, desires and preferences and then reacting to those insights in a channel agnostic manner.

    The Commerce Marketing Platform leverages big data, allowing retailers to understand what customers wants, the offers they respond to and the best channel(s) for reaching them.

    Sponsored by eBay Enterprise

  • Presented by: Vee24

    Discover how face-to-face online communication tools, like the Mayday button, can provide a best in class customer experience, while driving strong positive impact on your key sales and service metrics.

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    Industry Reports
    Date: October, 2014

    The introduction of Amazon’s Mayday button late last year was met with oohs and aahs from consumers, brands and analysts for its ability to connect service agents with customers using voice, video, text and co-browsing right from the Kindle and Fire devices.

    But it's more than a customer service tool, and it's available for more companies than just Amazon. Online retailers can now create a live video assistance solution that brings the personal touch of the sales associate from the store to the web.

    Discover how face-to-face online communication tools, like the Mayday button, can provide a best in class customer experience, while driving strong positive impact on your key sales and service metrics.

    Sponsored by Vee24

  • Presented by: Needle

    Learn about innovative and exciting vendors in the retail space in Gartner’s 2014 Cool Vendors in Retail. This report highlights Needle, Inc, for its platform that creates a personalized online shopping experience with authentic advice from real users.

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    Industry Reports
    Date: October, 2014

    Learn about innovative and exciting vendors in the retail space in Gartner’s 2014 Cool Vendors in Retail. This report highlights Needle, Inc, for its platform that creates a personalized online shopping experience with authentic advice from real users. Topics include:

    • Why retailers should consider giving online customers real-time advice through advocates
    • How all advocates are not the same and bring different levels of expertise to an advocacy program
    • Why segmenting visitor chat through the right algorithm can target customers who will likely purchase
    • How implementing an advocate-assisted commerce solution does not have to be a strain on IT or development resources

    Sponsored by Needle

  • Presented by: Oracle

    Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results.

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    Industry Reports
    Date: October, 2014

    Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results.  For each metric, you will learn what it means, why you should be tracking it, industry benchmarks to compare your own performance, and suggestions to improve results.

    Are you keeping track of these 20 top metrics? Find out why you should be...download now.

    Sponsored by Oracle

  • Presented by: Acquia

    To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences at a fast pace. This ebook outlines five strategies for closing the content and commerce integration gap to stay ahead of the game.

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    Industry Reports
    Date: October, 2014

    The game has changed for retailers and brands online. Consumers can forge their own unique discovery path through digital sites and platforms, with limitless options.

    However, legacy commerce sites don’t meet the expectations of today’s consumer. The “shop button” era has come to a close.

    To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences at a fast pace.

    Enabling this is not a small undertaking. This ebook outlines five strategies for closing the content and commerce integration gap to stay ahead of the game.

    Sponsored by Acquia

  • Presented by: Thismoment

    Learn from our 4 years of experience helping leading brands like Target, Sephora and Levi’s with their social-enabled marketing in our “6 Tips for Turning Selfies into Sales” ebook.

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    Industry Reports
    Date: September, 2014

    Find out how authentic fan content can help drive sales

    Turning user generated content into commerce seems like a no-brainer, so why is it that so few retailers are doing it? Social shopping and social enabled e-commerce is becoming a key ingredient for retailers in every industry. Learn from our 4 years of experience helping leading brands like Target, Sephora and Levi’s with their social-enabled marketing in our “6 Tips for Turning Selfies into Sales” ebook.

    Sponsored by ThisMoment

  • Presented by: Urban Airship

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

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    Industry Reports
    Date: September, 2014

    Location-based messaging that goes beyond in-store couponing

    Location-based mobile technologies like beacons and other in-store tools have been growing in popularity among retailers—and for good reason. However, shoppers spend most of their time outside of stores.

    Consulting firm Deloitte predicts that digital interactions will influence 50% of in-store sales by the end of 2014, up from 36% in 2013. Thus, a retailer whose mobile app isn’t engaging shoppers outside the store is missing opportunities to build loyalty and drive sales.

    Learn tips for driving customer loyalty and lifetime value through location-based messaging and mobile apps from Urban Airship.

    Sponsored by Urban Airship

  • Presented by: Trustpilot

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

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    Free Guide
    Date: September, 2014

    You've spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet - and leave.

    Our eGuide will share 6 impactful strategies that should help you:

    – Lower shopping cart abandonment
    – Increase sales conversions
    – Increase basket size
    – Increase returning visitor rates

    Sometimes it's the small things that have the greatest impact.

    Download our free eGuide now: 6 Tried and Tested Strategies for Increasing Conversion Rate

    Sponsored by: Trustpilot

  • Presented by: SalesWarp

    This white paper will discuss some of the challenges of managing product data while exploring the ways merchants can use a product information management system as a valuable strategic asset for delivering clean, coordinated product information to every customer, across every channel.

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    White Paper
    Date: September, 2014

    Today’s retail landscape has grown increasingly complex due to the growing number of sales channels consumers are shopping on. Consumer expectations have changed with the evolution of an omni channel experience, putting even more pressure on retailers to help consumers make informed purchase decisions through coordinated and rich product data presented across all sales channels.

    This white paper will discuss some of the challenges of managing product data while exploring the ways merchants can use a product information management system as a valuable strategic asset for delivering clean, coordinated product information to every customer, across every channel.

    Download:
    http://www.saleswarp.com/news/white-papers/download-pim-white-paper/

    Sponsored by: SalesWarp

  • Presented by: Fathom

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

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    White Paper
    Date: September, 2014

    Avoiding Lumps of Coal: Strategy for Profitable Retail Holidays with SEO, PPC, Email & Analytics

    The holiday shopping season is short in 2014, so you have more time to prepare well. But don’t wait too long! Retailer marketers don’t need to be told the holidays are a crazy time, but they’re easier when you have a plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    Selecting an e-commerce platform is not easy, regardless of whether you’re a retailer or a B2B supplier.

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    IR Special Reports
    Date: September, 2014

    A special report on the business-to-consumer & business-to-business e-commerce platforms that provide the technology backbones of e-commerce.

    Selecting an e-commerce platform is not easy, regardless of whether you’re a retailer or a B2B supplier.

    Not only must retailers choose a platform that meets their current needs, they also need to select one that meets their future needs as well. B2B suppliers face a similar challenge because their customers expect an e-commerce site as slick as any their customers visit outside of work.

    To meet these expectations both e-retailers and B2B suppliers are reevaluating their e-commerce platforms to see if they are advanced enough to meet online shoppers’ expectations. More often than not, e-retailers are concluding they need a new one to keep pace. In an Internet Retailer survey from this summer, 61% of retailers said they expect to replace their e-commerce platform within the next two years, and 62% cited e-commerce platforms as a top technology budget priority. B2B suppliers are reaching similar conclusions, which is why they’re looking to e-commerce to gain an edge on their competitors. They have many options to choose from.

    This Special Report is sponsored by Newgistics, Netsuite, Magento, Kalio, Peer1 Hosting, AT&T, Bigcommerce, Insite Commerce, EpiServer.

  • Presented by: Boldchat

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

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    Industry Reports
    Date: January, 2014

    Streamlining the customer experience with mobile chat

    According to Forrester Research, U.S. mobile retail sales are estimated to grow from $12 billion in 2013 to $27 billion by 2016 – a $15 billion increase.

    Mobile devices are increasingly used by consumers online and in-store for product research and purchases. Organizations that create a seamless customer experience for consumers will reap the greatest benefits from mCommerce. Mobile chat is a proven way to incorporate the human touch into mobile interactions throughout the customer lifecycle. Though technology keeps us apart in so many ways, adding that human factor can ultimately turn it into one that brings companies closer to their buyers.

    This extensive research report from BoldChat provides insights and best practices on improving your mobile experience with your customers.

    Sponsored by Boldchat

  • Presented by: Bigcommerce

    Take a look at this quick guide to help you wade through migration madness.

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    Free Guide
    Date: September, 2014

    FREE GUIDE
    The True Cost of Implementing a New eCommerce Platform

    Take a look at this quick guide to help you wade through migration madness:

    – Learn what questions to ask to truly understand Total Cost of Ownership
    – Understand the most important aspects of your ecommerce foundation
    – Costs to consider from migration to  launch and maintenance
     
    Simply fill out the form to download your free copy today!

    Sponsored by: BigCommerce

  • Presented by: ThreatMetrix

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

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    White Paper
    Date: September, 2014

    Discover the most recent trends in online commerce fraud, and how you can leverage the experience of large banks and financial institutions to prevent online fraud at your e-commerce website.

    Sponsored by: ThreatMetrix

  • Presented by: ThreatMetrix

    Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

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    White Paper
    Date: September, 2014

    Cybercrime is costly for all online businesses and can no longer be ignored. Well-organized cybercriminals operate in powerful networks that allow them to attack thousands of online businesses using an efficient and scalable model. Download this whitepaper to understand how your online business can use global trust intelligence to combat organized cybercriminals.

    Sponsored by: ThreatMetrix

  • Presented by: ROI Revolution, Inc.

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal.

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    Free Guide
    Date: September, 2014

    Are you making the most of the knowledge at your fingertips?

    Google Analytics may be free, but that doesn't stop it from being one of the most powerful tools in your ecommerce arsenal. But with great power comes great responsibility–and managing this data is overwhelming, to say the least. That's why we compiled this Quick Reference Guide for you, highlighting five essential Google Analytics reports for ecommerce.

    In the guide, you'll discover built-in reports to help you:

    – Capitalize on your highest-performing marketing channels to get more bang for your promotional buck
    – Diagnose low Quality Score by knowing your landing page data
    – Improve sales funnel retention by dissecting customer navigational patterns with one unique report
    – Gain further insights into your customer intentions by using a single report to target your promotions more efficiently
    – PLUS: get access to the on-demand web clinic featuring a 30-minute walk-through of these reports as a supplement to the Quick Reference Guide

    Download this free exclusive reference guide today and start making the most of your Analytics data!

    Sponsored by ROI Revolution

  • Presented by: ThisMoment

    Find out how to use UGC in your campaigns and increase repeat visits to your site regularly.

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    Industry Reports
    Date: August, 2014

    Learn how you can establish a trusted dialogue with your audience utilizing User Generated Content (UGC).

    The evolution and expansion of mobile devices and social networks has made it easier than ever for consumers to communicate to each other about the brands they love. User-generated content (UGC) has allowed marketers to authentically establish credibility and relevancy with their audience.

    Find out how to use UGC in your campaigns and increase repeat visits to your site regularly.

    Sponsored by ThisMoment