The e-retailer puts out a fulfillment call that could, by one estimate, increase its warehouse workforce by 10%.
Email remains the highest-performing channel, returning $44.25 for every dollar spent on average. But retailers send out a variety of triggered and broadcast campaigns — from welcome to win-back and everything in between – and the performance of each campaign varies greatly.
Download this research report to learn the average email campaign metrics for 2014 as well as new trends for 2015 that will help you get the most out of your email campaigns. This whitepaper will help you discover where your campaigns excel and where there are opportunities for improvement. Benchmarks include:
– Average open rates by campaign type
– Average unique click rates
– Average conversion rates
Sponsored by: Listrak