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Digital Marketing: Are You Ready to Go Agile? (SAS Best Practices paper)
How is your organization adapting to the customer-centric digital landscape? Unlike the one-way conversation marketers had through traditional media, digital channels have given customers a voice to engage with each other and the companies they do business with. So how do marketers break back into the conversation?
This white paper explores how organizations can shift their thinking to meet both the challenges and opportunities of marketing in the digital age. It addresses how making strategic decisions on audience, content and platforms is critical to message success. It offers best practices recommendations for developing more adaptive and relevant digital strategy.
Sponsored by: SAS Institute Inc.