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Resource Library

Resource Library

Items 1 to 50 of 164 total

  • Presented by: Cardinal Path

    Download this report to discover which platforms and systems dominate the marketplace.

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    White Paper
    State of Digital Marketing Analytics
    Date: February, 2016

    Analytics platforms are evolving to help marketers manage the complexity of the marketing technology landscape and nowhere is this more evident than in top online retail organizations of the Internet Retailer 500. In this report we've outlined the use of two key digital analytics solutions within the top 500 online retailers:

    - Analytics Platforms
    - Tag Management Systems (TMS)

    Download this report to discover which platforms and systems dominate the marketplace across various industry segments and verticals, and learn about the way leading ecommerce organizations are managing the collection of data from their websites.

    Sponsored by: Cardinal Path

  • Presented by: Internet Retailer

    A special report, from the editors of Internet Retailer, on the technology and techniques retailers can put in place to ensure that the 2016 holiday season runs smoothly.

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    IR Special Reports
    February 2016 Special Report - Holiday Rush 2016
    Date: February, 2016

    A special report, from the editors of Internet Retailer, on the technology and techniques retailers can put in place to ensure that the 2016 holiday season runs smoothly

    February is the ideal time for retailers to take stock of their performance during the 2015 holiday shopping season and draw lessons for the next holiday peak. After all, taking the time to assess their performance now gives retailers plenty of time to develop, implement and test new features before this year’s holiday season.

    Whether evaluating digital marketing, website performance on mobile devices, order management, or customer service, retailers should use a fine-tooth comb to assess their performance, say experts. The more thorough they are during the evaluation process, the less likely they are to overlook the impact of even the smallest operational issues.

    Download the FREE report now by filling out the form to the right and IR will email you the report promptly.

  • Presented by: Windsor Circle

    This eBook offers key lessons learned from our "What is Predictive Marketing" webinar with Windsor Circle CEO, Matt Williamson.

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    eBook
    2016 Guide to Predictive Marketing
    Date: February, 2016

    This eBook offers key lessons learned from our "What is Predictive Marketing" webinar with Windsor Circle CEO, Matt Williamson. Download to learn more about how predictive marketing impacts retailers, the lay of the land currently, and more.

    Sponsored by Windsor Circle

  • Presented by: SAS Institute Inc.

    This paper by the International Institute for Analytics (IIA) is an excellent resource for understanding and overcoming the barriers that marketers face in connecting with customers and building profitability.

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    White Paper
    Achieve Customer-Centricity in a Hyper-Connected World
    Date: February, 2016

    Many organizations claim they are centered on the customer, but few keep that promise. What stands in the way? This paper by the International Institute for Analytics (IIA) is an excellent resource for understanding and overcoming the barriers that marketers face in connecting with customers and building profitability. It delves into the obstacles to customer-centricity and explores how organizations can use analytics to make the right connections with customers at the right time, on the right device.

    Sponsored by: SAS

  • Presented by: Internet Retailer

    This month’s special report examines why retailers are turning to multi-cloud e-commerce infrastructure environments.

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    IR Special Reports
    January 2016 Special Report - Emerging Technology for 2016
    Date: January, 2016

    As e-commerce grows, companies of all sizes are looking for the latest technology to help them adapt to the evolving landscape. High atop their lists of priorities are solutions that enable them to incorporate the public cloud along with the security associated with the private cloud.

    Public clouds are commercially available platforms for hosting a retailer’s e-commerce data. Private clouds are customer-specific alternatives typically used to host consumer data within a company’s IT system.

    Vendors like Rackspace see a growing need among e-retail clients to deploy multi-cloud e-commerce infrastructure environments so that they can use a dedicated private cloud to run and keep sensitive data and a public cloud for scaling the business as demand needed. This special report examines how retailers incorporate multi-cloud environments into their businesses.

    Download the FREE report now by filling out the form to the right and IR will email you the report promptly.

  • Presented by: ROI Revolution

    For this report, we compiled the top marketing strategies that remain underutilized by most merchants.

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    White Paper
    5 Underutilized Developments in Ecommerce Digital Marketing
    Date: January, 2016

    The ecommerce digital marketing landscape changes constantly. Early adopters gain a competitive advantage; stagnant merchants slowly lose ground.

    For this report, we compiled the top marketing strategies that remain underutilized by most merchants. We asked the directors of our main service areas to answer a simple question:

    "What ecommerce digital marketing developments are giving retailers the biggest lifts yet remain unexploited by most merchants?"

    Read this report to discover:

    • Which seldom-used metric will help you win top ad placements where it matters most!
    • The Facebook ad format that’s killing it for retailers.
    • Three questions to determine if your store can exploit the new Amazon Marketplace targeting options.
    • The strangely underutilized tactic to boost free SEO traffic to your online store.
    • How to keep your fastest-moving products from disappearing in Google Shopping between feed updates.

    Sponsored by: ROI Revolution

  • Presented by: Windsor Circle

    How online retailers can leverage data-driven marketing to grow customer value.

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    White Paper
    Key Business Metrics for Retailers
    Date: January, 2016

    Download this how-to guide to learn more about the metrics you should look at on a monthly, quarterly, and yearly basis. Access step by step instructions on how to calculate them and more. Download your FREE guide today.

    Sponsored by: Windsor Circle

  • Presented by: PCA Predict

    This exclusive survey report provides insight for retailers on quality data and address verification to help retailers make checkout easier and reduce costs.

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    IR Thought Leadership
    The Power of Quality Data and Address Verification
    Date: December, 2015

    For today’s online retailer, customer satisfaction and retention is more important than ever. As competition grows and consumers are being hit at various touch points by myriad messages in an ever-changing digital marketplace, retailers must do everything they can to stand out above the noise and close online sales. One way e-retailers can significantly improve their results is by seamlessly leveraging accurate data to improve the checkout process and ensure accurate delivery of orders.

    This exclusive survey report provides insight for retailers on quality data and address verification to help retailers make checkout easier and reduce costs.

    Download this complimentary report to help you manage your data.

    This Executive Report sponsored by

  • Presented by: Pitney Bowes

    This white paper will explain how retailers can implement these two strategies quickly and measurably improve their bottom lines.

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    IR Thought Leadership
    Industry Report: Shipping Strategies for Online Retailers
    Date: December, 2015

    Simplify, Save and Compete

    Most online retailer would agree that in the past several years, fulfillment has become one of their top pain points. How can e-retailers meet consumers’ expectations while protecting their profit margins? It’s not easy.

    There is a better way, but it requires implementing a series of strategies that can cut fulfillment costs and improve satisfaction. Those strategies fall under two main headings: diversifying an e-retailer’s carrier options and getting up to speed with USPS compliance rules. This white paper will explain how retailers can implement these two strategies quickly and measurably improve their bottom lines.

    Download this complimentary report brought to you by Pitney Bowes.

    Sponsored by

    Sponsored by Pitney Bowes

  • Presented by: Big Commerce

    This online shipping guide consists of many articles Internet Retailer’s editors have written in the past year about the big changes that have impacted the fulfillment strategies of online retailers.

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    eBook
    Industry Report: The shakeup in online shipping strategy
    Date: December, 2015

    One thing every online retailer selling goods has in common is the need to get its goods to customers. While fulfillment costs vary widely, for many online retailers it can eat up 10% of revenue.

    This online shipping guide consists of many articles Internet Retailer’s editors have written in the past year about the big changes that have impacted the fulfillment strategies of online retailers. Time and again we have found ourselves writing about Amazon and how rivals are reacting to its aggressive shipping strategy. And we’ve also covered extensively the changes coming from FedEx and UPS, and how e-retailers are reacting, including in some cases looking to regional carriers to deliver for less.

    You don’t need a crystal ball to confidently predict that more changes are ahead when it comes to fulfilling online orders. But if you read through this compilation of articles you should have a pretty good idea of the state of play today—and be prepared for the new innovations that will surely come tomorrow.

    Download this 62-page complimentary e-book to help you plan your company online shipping strategy.

    Provided by

    Sponsored by Magento

  • Presented by: Monsoon Commerce

    Learn the key metrics for inventory handling and suppliers management to help you grow your business. Keeping track of the metrics and applying best practices will lead to quicker turnover, less out-of-stock items, faster replenishment and help you negotiate better deals with your suppliers.

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    White Paper
    Increase Sales with Smarter Inventory Control
    Date: December, 2015

    The inventory management process seems simple. Review historical sales, project future demand, send out purchase orders to suppliers, and receive inventory into stock. This process works well if you’re managing only a handful of products, but as your business scales, you need to employ better inventory management practices.

     In this white paper, you will learn:

    • How to perform "ABC" inventory analysis and how to apply it in your business, with an appropriate stock strategy for each class of items.
    • Identify key metrics to track for your supplier performance and about supplier scorecards.
    • How to negotiate better deals with suppliers using your data
    • How to evaluate and optimize your re-ordering strategy by optimizing the right parts of your business.

     Implementing these best practices will lead to more sales, decreased costs and faster replenishment times.

    Sponsored by: Monsoon Commerce

  • Presented by: Internet Retailer

    In this report, Internet Retailer seeks to explain the unprece¬dented opportunity and how quite a few companies from outside of China are overcoming the considerable obstacles to selling to Chinese consumers via the web.

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    IR Special Reports
    IR Executive Report: Entering China via the Web
    Date: December, 2015

     

    With 315 million Chinese now shopping online, according to the U.S. Commerce Department, there is a big opportunity to tap into the Chinese e-retail market, which will exceed $400 billion this year. This in-depth report will examine the various ways overseas companies are selling online, the companies they're engaging to help them, and the results they're seeing. Plus, the most effective ways to market in China, what works and what doesn't, and how to find the service providers that will make selling online in China a profitable venture.

    Download this complimentary report brought to you by:

  • Presented by: Mobile Strategies 360

    Mobile Strategies 360 highlights the top mobile stories and trends of 2015 to guide companies in their mobile endeavors in the year ahead.

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    IR Thought Leadership
    Mobile Executive Report: Mobile Masters
    Date: December, 2015

    A look back at 2015 and what you need to know for the year ahead

    Mobile Strategies 360 highlights the top mobile stories and trends of 2015 to guide companies in their mobile endeavors in the year ahead.

    This executive report will uncover the mobile events of the past year, examine how businesses should react, and discuss emerging mobile developments that should be on every executive's radar for the year ahead. Readers can expect to come away with a solid idea of how they can use mobile today and over the next year to better interact with and serve customers. Download this complimentary report to help you plan your 2016 mobile strategy.

    Sponsored by: Mobify, Urbain Airship

  • Presented by: Internet Retailer

    In this extensive 30 page exclusive report, the Internet Retailer's editors provide real-time reporting on sales for the entire Thanksgiving holiday weekend.

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    IR Thought Leadership
    IR Executive Report: Black Friday-Cyber Monday 2015
    Date: December, 2015

    What did we learn and what to do for 2016

    In this extensive 30 page exclusive report, the Internet Retailer's editors provide real-time reporting on sales for the entire Thanksgiving holiday weekend. Internet Retailer coverage from that week / weekend are based on data being provided by industry leading companies. Plus interviews with retailers who would speak to their experience and then Internet Retailer will recap in an extensive report around wins, loses, strategy and best practices.

    There is no question that holiday shopping is being transformed. The question for online retailers is how they take advantage of that shift to the web. This report provides a look at the data that can help answer that question. We draw on more than a dozen sources to analyze when consumers shopped online during the 2015 Black Friday/Cyber Monday weekend, what marketing tactics generated the greatest results, how consumers' device preferences are evolving, which retailers best handled the online traffic surge and customer service requests, and more.

    Download this 30-page complimentary report to help you plan your 2016 holiday marketing strategy, compliment of our sponsors: GoECart, Virid, PCA Predict, RackSpace.

  • Presented by: Oracle

    Part New, Part Old – Oracle's Commerce Cloud Represents A Credible New Platform Option For SaaS-Oriented eBusiness Teams.

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    IR Thought Leadership
    Oracle Commerce Gets the Cloud Treatment
    Date: December, 2015

    Part New, Part Old – Oracle's Commerce Cloud Represents A Credible New Platform Option For SaaS-Oriented eBusiness Teams

    For the past two years, Oracle has committed substantial R&D resources to developing a new software-as-a-service (SaaS) version of its popular on-premises commerce product. This Forrester Research brief analyzes the key differentiating capabilities of this new offering and will provide guidance to eBusiness and channel strategy professionals on how to evaluate this solution as part of their commerce technology replatforming initiatives.

    Sponsored by Oracle

  • Presented by: Windsor Circle

    Show Santa who’s really wining this holiday season with access to free retail analytics, custom segment builder, and more for 60 days.

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    Product Demos
    Free Retention Analytics for 60 Days
    Date: December, 2015

    Free Retention Analytics for 60 Days

    Who says the big guy in red is the only one who knows what you want? Show Santa who’s really wining this holiday season with access to free retail analytics, custom segment builder, and more for 60 days. Get started.

    Sponsored by Windsor Circle

  • Presented by: ROI Revolution

    In this exclusive best practices report, we reveal the attributes of a great feed - and share the proven secrets to building profitable and efficient product feeds and ad campaigns.

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    Free Guide
    The Insider's Guide to Product Ad Success
    Date: December, 2015

    Powerful product ads are no longer optional. With their history of high conversion rates and rapid growth in search traffic share, product ads are central to every successful paid search strategy.

    But product feed management is cumbersome and often fraught with errors. Small feed mistakes can cripple your profits, while other blunders will shackle your growth efforts altogether.

    In this exclusive best practices report, we reveal the attributes of a great feed - and share the proven secrets to building profitable and efficient product feeds and ad campaigns.

    This free guide includes insights like:

    • The customer-centric mindset that will help you avoid disapproved and poor-quality product feeds.
    • Six simple but powerful product ad profit-boosters that most of your competitors ignore.
    • The little-known keyword targeting strategy that will dramatically improve your ROI in Google Shopping.

    Sponsored by ROI Revolution

  • Presented by: ROI Revolution

    This complimentary whitepaper provides key strategies to improve the effectiveness and profitability of your Google Shopping.

    Quick view Download Now
    Industry Reports
    Google Shopping Defaults That Kill Retailer Profitability
    Date: December, 2015

    Google Shopping provides vast opportunities for retailers to get quality traffic and a high conversion rate, but only if you look beyond Google's recommended settings. The truth is that most retailers don't realize this. The result is inefficient ad spend and squandered opportunities to capture more business.

    Avoid the mistakes that 99% of ecommerce merchants face - simply because they haven't delved into these critical aspects of their Google Shopping settings and account structure.

    This complimentary whitepaper provides key strategies to improve the effectiveness and profitability of your Google Shopping, including:

    • The #1 Google Shopping mistake (and how to fix it).
    • Easy-to-implement adjustments to your mobile settings that will scale the profitability of your mobile visitors.
    • How to drive more traffic with higher return on investment using an underrated enhancement to default campaign targeting.
    • The secrets to fine-tuning your advertising schedule for peak ROI.

    Sponsored by ROI Revolution

  • Presented by: Mobify

    Learn how push notifications can take your marketing game to the next level. This guide includes specific use cases to drive revenue and engagement, and best practices to inspire action and build loyalty.

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    White Paper
    The Latest Push Notification Best Practices
    Date: December, 2015

    Consumers are exposed to over 5,000 marketing messages every single day - that’s a lot of clutter for retailers to cut through. Now you have the opportunity to reach out to customers directly through their mobile devices, right in the palm of their hand. Push notifications allow retailers to cut through the noise and reach consumers in those all important mobile moments.

    Targeted, actionable push notifications will drive deeper engagement and push your customer further along the path to purchase. We developed the Push Notification Best Practices Guide to help take your marketing game to the next level. In this guide, you’ll learn:

    • Why app push notifications and web push notifications are becoming an essential part of the digital marketer’s toolkit
    • How to drive both revenue and engagement with specific use cases
    • How to inspire action and build loyalty with best practices for deploying push notifications

    Sponsored by Mobify

  • Presented by: Instart Logic

    We recently surveyed roughly 2,000 U.S. consumers between the ages of 21-45 on their attitudes toward mobile shopping, and here's what we found.

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    Infographic
    Turning Mobile Browsers Into Mobile Shoppers
    Date: December, 2015

    How Does an Online Store's Mobile Shopping Experience Impact Brand Perception?

    What gets consumers to shop – and keep shopping on their phones? We recently surveyed roughly 2,000 U.S. consumers between the ages of 21-45 on their attitudes toward mobile shopping, and here's what we found.

    Sponsored by Instart Logic

  • Presented by: Internet Retailer

    Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.

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    Industry Reports
    Three Keys to Igniting Growth with Commerce in the Cloud
    Date: October, 2015

    Your e-commerce strategy is an essential component of your business success in today’s market

    Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.

    Provided by Oracle

  • Presented by: Internet Retailer

    Download this whitepaper to learn four key considerations to keep in mind when evaluating SaaS commerce solutions to achieve agility without compromise.

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    Industry Reports
    Survival of the Fastest in the Cloud
    Date: October, 2015

    A Commerce Team's Guide to Accelerating Changes in the Age of Agility

    With a powerful, modern cloud commerce solution, e-commerce sites don't need to sacrifice functionality, customization, or site experience to gain agility. Download this whitepaper to learn four key considerations to keep in mind when evaluating SaaS commerce solutions to achieve agility without compromise.

    Provided by Oracle

  • Presented by: B2BecNews

    The B2B e-Commerce 300 Lite provides a sneak preview of the state of B2B e-commerce today, with an overview story, charts and infographics, analysis, plus sample pages of company listings you will see in the full version.

    Quick view Download Now
    IR Thought Leadership
    The B2B Ecommerce 300 - Complimentary Executive Version
    Date: November, 2015

    Insights on the 300 Companies Dominating the $780 Billion U.S. B2B E-Commerce Market

    Until now, virtually all reports and research on e-commerce has been focused on e-retailing that revolutionized retailing. But for nearly as long, U.S. manufacturers and others have quietly built a B2B e-commerce market that towers above e-retailing.

    From small start-ups to established B2B e-marketplaces like Amazon Business, it’s clear that B2B companies are leveraging e-commerce in order to better reach, sell to and take care of customers. As an industry first, Internet Retailer and B2B e-Commerce World unveil data on 300 manufacturers, wholesalers, distributors and retailers that are projected to grow web sales to $547.1 billion from $482.79 billion in 2014—figures that far eclipses the U.S. B2C e-commerce market.

    The newly released B2B e-Commerce 300 Guide provides comprehensive data and analysis—available nowhere else—on the key players driving the growth of B2B transactions on the web. For the first-time ever, this research guide identifies, ranks, profiles and provides key sales and operating details on 300 companies that control 70% of the U.S. B2B e-commerce market, which Forrester Research Inc. projects will hit $780 billion this year.

  • Presented by: Fathom

    The future of SEO is always changing. Let our experts provide some insight into where it’s heading next. Download our white paper which will teach you all about Semantic Search Optimization.

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    Free Guide
    Semantic Search Optimization
    Date: November, 2015

    The future of SEO is always changing. Let our experts provide some insight into where it’s heading next.

    Wondering what the next big thing is in the world of SEO? Our team keeps a pulse on the industry so you don’t have to. Download our white paper which will teach you all about Semantic Search Optimization, including:

    • The definition of semantic search
    • How to satisfy user intent with semantic optimization
    • How Google determines which sites are providing the most beneficial information to users
    • Using these learnings to be strategic in your SEO strategies
    • Reasons why this strategy is here to stay

    Sponsored by Fathom

  • Presented by: Internet Retailer

    This month’s special report examines how technology can ensure even complex, mobile-friendly retail websites load quickly.

    Quick view Download Now
    IR Special Reports
    November 2015 Special Report - Web Site Performance
    Date: November, 2015

    Weight watchers for web pages

    The average size of a web page has doubled over the past three years, which is causing a lot of retailers’ website performance to suffer.

    There are a host of reasons behind the weight gain, including online merchants’ frequent use of high-resolution images, responsive design techniques and multiple product views, along with third-party applications such as analytics. Heavy pages can prove problematic because consumers don’t have limitless bandwidth to accommodate the heavier pages, and that’s particularly true for mobile shoppers who nonetheless expect pages to load as quickly as desktop sites. Poor performance can lead shoppers to abandon a retailer’s site and cause Google to penalize a site in search rankings. But there are ways to avoid those consequences.

  • Presented by: Windsor Circle

    Learn how to create segmented promotional campaigns that you can run during the Holidays and beyond to keep your customers before, during, and after the holidays. Download the How-To Guide today.

    Quick view Download Now
    Free Guide
    Segmenting Your Holiday Campaigns
    Date: November, 2015

    Learn how to create segmented promotional campaigns that you can run during the Holidays and beyond to keep your customers before, during, and after the holidays. Download the How-To Guide today.

    Sponsored by: Windsor Circle

  • Presented by: Listrak

    Check out our 2015 Holiday Retail Strategy Guide as you prepare for this holiday shopping season.

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    Free Guide
    40% of shoppers begin holiday shopping this month
    Date: November, 2015

    As retailers try to pin down an increasingly decentralized consumer, the question of channel and timing becomes all the more important. With holiday spending on the rise and nearly 40% of shopping starting before Halloween, there's no time to lose in implementing the sharpest strategies for maximum holiday engagement.

    Check out our 2015 Holiday Retail Strategy Guide as you prepare for this holiday shopping season.

    Sponsored by: Listrak

  • Presented by: Internet Retailer

    It’s important for B2B companies to connect their online and offline channels to deliver a consistent, smooth customer experience. This special explore examines how B2B companies are using vendors’ technology and services to produce a better experience for their customers.

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    IR Special Reports
    October 2015 Special Report - A connected B2B buying experience
    Date: October, 2015

    Business-to-business buyers often purchase through multiple channels on a product-by-product basis, whether it’s online or through a sales representative.

    But there’s often a gap between the online and offline channels. Online product information may be different than the information customers receive from their sales representatives. And those sales representatives may not be up to date with the buyer’s online activity, such as a request for a price quote or the status of recent online orders when they meet.

    It’s important for B2B companies to connect their online and offline channels to deliver a consistent, smooth customer experience. This special explore examines how B2B companies are using vendors’ technology and services to produce a better experience for their customers.

    This Special Report sponsored by Insite Software.

  • Presented by: Internet Retailer

    In Internet Retailer’s first-ever digital marketing survey, the results of which are included in this executive report, we find that many retailers are boosting their digital ad spending across a variety of channels.

    Quick view Download Now
    IR Thought Leadership
    IR Executive Report: The Next Digital Marketing Wave
    Date: October, 2015

    Retailers and brands will spend a lot more on digital marketing in 2016. Here’s where they’re going to spend that extra cash, and why.

    Everywhere we look we’re bombarded with ads. With so many ads cluttering the digital landscape, it can be hard for a retailer to get its message across to consumers. That’s why many e-retail marketers are seeking to break through the noise by finding ways to tailor their messages to consumers.

    In Internet Retailer’s first-ever digital marketing survey, the results of which are included in this executive report, we find that many retailers are boosting their digital ad spending across a variety of channels.

  • Presented by: Bigcommerce

    If you are a fast growing or mid-market retailer, this guide is written for you. Until recently, installed software represented your best or only option for selling online. But the cost and complexity of such software has skyrocketed. Fortunately, a better option now exists: SaaS ecommerce solutions.

    Quick view Download Now
    Free Guide
    The executive's guide to ecommerce technology
    Date: October, 2015

    If you are a fast growing or mid-market retailer, this guide is written for you.

    Until recently, installed software represented your best or only option for selling online. The cost and complexity of such software has skyrocketed in recent years to accommodate a mind-boggling breadth of use cases, making it harder — not easier — to operate. Implementing and managing such software distracts from a retailer’s core business of selling. It can also make the economics of ecommerce challenging. Fortunately, a better option now exists: SaaS ecommerce solutions.

    Download this free guide to learn:

    • The business benefits of SaaS versus on-premise or custom ecommerce technology
    • Which businesses are best suited for SaaS ecommerce technology
    • How SaaS technologies are saving companies hundreds of thousands in go-to-market and maintenance costs
    • How data migration is handled, quality assured and ready to go, no matter which ecommerce technology you are currently using

    Sponsored by: BigCommerce

  • Presented by: Mobile Strategies 360

    In this executive report, Mobile Strategies 360 editors Katie Evans and April Berthene analyze the benefits of responsive design, what it takes to implement it and also share results from companies who took the effort to the make the switch.

    Quick view Download Now
    IR Thought Leadership
    Mobile Executive Report: It Pays to be Responsive
    Date: October, 2015

    Not so long ago responsive design was a new web design technique that only a handful of gamblers were testing. Now responsive design is widely used, and can prove an effective way to serve a single website not only to consumers on desktops, tablets and smartphones, but also to all the various sizes of devices within those categories.

    In this executive report, Mobile Strategies 360 editors Katie Evans and April Berthene analyze the benefits of responsive design, what it takes to implement it and also share results from companies who took the effort to the make the switch.

    Sponsored by: Magento and Yottaa

  • Presented by: Americaneagle.com

    This primer on A/B testing includes questions you should ask yourself to determine if you’re a good candidate and a case study that shows how Dale Carnegie used A/B testing to increase conversion. Plus, lots more in the fall issue of Eaglevision magazine.

    Quick view Download Now
    Industry Reports
    A/B testing: the basics plus a case study
    Date: October, 2015

    The basics of A/B testing

    This primer on A/B testing includes questions you should ask yourself to determine if you’re a good candidate and a case study that shows how Dale Carnegie used A/B testing to increase conversion. Plus, lots more in the fall issue of Eaglevision magazine.

    Sponsored by Americaneagle.com

  • Presented by: Windsor Circle

    Key Customer Segments, Best Practices, Tips, Tricks, and an email cadence calendar are all available in this FREE Holiday eBook for retailers. Download the Holiday eBook and keep your customers before, during, and after the holidays.

    Quick view Download Now
    eBook
    12 Top Holiday Campaigns to Run this Season
    Date: October, 2015

    Key Customer Segments, Best Practices, Tips, Tricks, and an email cadence calendar are all available in this FREE Holiday eBook for retailers.

    Download the Holiday eBook and keep your customers before, during, and after the holidays.

    Sponsored by Windsor Circle

  • Presented by: Internet Retailer

    A special report, from the editors of Internet Retailer, on the technologies and services that are helping e-retailers shield themselves from fraud and allowing good transactions through.

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    IR Special Reports
    October 2015 Special Report - Smoother Security & Payments
    Date: October, 2015

    Online retailers have to manage a delicate balancing act to prevent fraud.

    While merchants want fraud-screening tools that help them stay a step ahead of criminals’ evolving schemes to steal from them, they also want to avoid implementing such stringent prevention practices that they inadvertently deny good transactions. Nor do they want to use fraud-screening practices that require customers to jump through so many hoops during the authentication process that they become frustrated and leave their website.

    This special report explores the technologies and tactics that retailers can use to help avoid falling prey to criminal attacks.

    This Special Report sponsored by: Vantiv, FlexShopper, and Cardinal Commerce.

  • Presented by: Internet Retailer

    Executives from several forward-looking companies gathered in June for a discussion of the "Big Data Challenge" hosted by PCA Predict and Internet Retailer. In all, 16 e-retailers, business-to-business suppliers, technology providers and journalists participated in the discussion, which took place during IRCE 2015.

    Quick view Download Now
    IR Thought Leadership
    IR Roundtable: BIG DATA - Taking the first steps to success
    Date: September, 2015

    A discussion among e-commerce executives about how to extract profit from large sets of data

    The challenge of effectively managing and analyzing large data sets has been given a name: Big Data. That phrase sums up the hard work involved in figuring out the meaningful relationships within large quantities of data and how to report them in a way that e-commerce managers can use.

    Executives from several such forward-looking companies gathered in June for a discussion of the "Big Data Challenge" hosted by PCA Predict and Internet Retailer. In all, 16 e-retailers, business-to-business suppliers, technology providers and journalists participated in the discussion, which took place during IRCE 2015. The gathering produced a wide-ranging conversation that not only revealed success stories, but failures, frustrations and the challenges of harnessing the potential of Big Data.

    Sponsored by PCA Direct and Triggar

  • The holiday season represents a potential goldmine for online retailers, but customers worry about price, safety and reliability when spending their festive dollars online and they're looking for you to allay those fears.

    Quick view Download Now
    IR Thought Leadership
    Industry Report: Get Ready for the Festive Gold Rush
    Date: September, 2015

    Are you ready to reap the reward of the holiday shopping buzz?

    The holiday season represents a potential goldmine for online retailers, but customers worry about price, safety and reliability when spending their festive dollars online and they're looking for you to allay those fears. Norton Shopping Guarantee helps you quickly establish a reputation as a reliable vendor, which is essential in a crowded marketplace.

    They do this by reassuring customers that shopping with you will be worry-free by improving the heart of the online shopping experience: the transaction. So what are you waiting for? Read on and get ready to reap that glistening festive gold.

    Sponsored by Norton Shopping Guarantee 

  • Presented by: Internet Retailer

    In this exclusive report, B2BecNews takes a close look at how companies selling to other businesses through e-commerce are taking several approaches to get the right fit with technology. Here from top manufactures on strategy and planning, get an inside look at the platform vendor, plus exclusive case study.

    Quick view Download Now
    IR Thought Leadership
    B2BecNews Special Edition (Fall 2015) - B2B E-commerce Platforms
    Date: September, 2015

    Getting Connected With E-commerce

    Manufacturers and distributors configure online technology to better interact with customers, as technology vendors offer more options.

    In this exclusive report, B2BecNews takes a close look at how companies selling to other businesses through e-commerce are taking several approaches to get the right fit with technology. Here from top manufactures on strategy and planning, get an inside look at the platform vendor, plus exclusive case study.

    Sponsored by: Insite Commerce, Marketlive, Four51, and Sana Commerce

  • Presented by: Fathom

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 23-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

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    Industry Reports
    Dashing through the cash: Smart marketing for profitable holidays
    Date: September, 2015

    Consumer brand marketers don’t need to be told the holidays are a crazy time, but they’re easier to manage with a solid plan.

    Conquer the holidays with the peace of mind that comes from foresight and strategy. Download our 23-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s marketing bag.

    You will learn about:

    • Using SEO to sell more.
    • Incorporating mobile, automating PPC ads, boosting Google Shopping.
    • Adding important dates/tasks to your email and conversion testing calendars.
    • Enhancing email subscriptions, loyalty and sales with holiday-specific approaches.
    • Increasing overall conversions with testing and clean data.

    Sponsored by: Fathom

  • Presented by: Internet Retailer

    While marketing lures consumers to a retailer’s website, and intelligent merchandising encourages them to buy, flawless fulfillment plays a key role in keeping customers’ satisfied and loyal.

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    IR Special Reports
    May 2015 Special Report - Fulfillment
    Date: May, 2015

    While marketing lures consumers to a retailer’s website, and intelligent merchandising encourages them to buy, flawless fulfillment plays a key role in keeping customers’ satisfied and loyal.

    Omitting an item from an order, sending the wrong color or size, or failing to deliver an item within the time promised can damage a retailer’s reputation. Unhappy customers have more options than ever to express their dissatisfaction and many won’t hesitate to vent their frustration to their friends about a retailer’s fulfillment and delivery issues through social media, where consumer-generated commentary can quickly spread.

    Since a mistake at any stage of the fulfillment and delivery process can cost a retailer a consumer’s loyalty and future sales, warehouse design and shipping strategies should not be afterthoughts.

    This Special Report sponsored by SaddleCreek, Opex, Veritiv, eBay Enterprise, Estafeta, and BirdDog Solutions.

  • Presented by: Internet Retailer

    This special report helps retailers sort through the often tedious process of finding the best platform for their business.

    Quick view Download Now
    IR Special Reports
    September 2015 Special Report: E-commerce Platforms
    Date: September, 2015

    A special report, from the editors of Internet Retailer, on e-commerce platform technology and what merchants should consider in selecting one that meets their needs

    Selecting an e-commerce platform isn’t easy. There is a dizzying array of options available—each with unique tools and features—which can make it challenging for a retailer to figure out which one will best meet both its current and future needs.

    To sort through their options, retailers have to examine how each platform will help them achieve their business goals. That often requires retailers to bring together their marketing, information technology and executive management divisions to determine which platform to purchase. This special report helps retailers sort through the often tedious process of finding the best platform for their business.

    Please use an accurate business email address to ensure proper receipt of the report. Thank you.

    This Special Report sponsored by: Rackspace, Magento, Netsuite, Weblinc, Znode, Windsor Circle, Bigcommerce, and GoECart.

  • Presented by: Granify

    In your free whitepaper, you will learn why A/B testing is not enough to maximize your conversion rate.

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    White Paper
    Why A/B Testing is Not Enough
    Date: September, 2015

    In your free whitepaper, you will learn:

    • Why A/B testing is not enough to maximize your conversion rate.
    • The 3 intra-persona buyer types.
    • How to overcome the right objection for the right person at the right time.
    • How to take your conversion rates to the next level.

    Source: Granify

  • Presented by: Windsor Circle

    Learn how one of the fastest growing, Cisco network equipment retailers, utilizes predictive email campaigns to see 14x return on investment, a 27% increase in average order value, and a 23% increase in customer lifetime value.

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    Case Study
    The ROI from Predictive Analytics
    Date: August, 2015

    Learn how one of the fastest growing, Cisco network equipment retailers, utilizes predictive email campaigns to see 14x return on investment, a 27% increase in average order value, and a 23% increase in customer lifetime value.

    Download the case study to learn more and access examples of their emails.

    Sponsored by: Windsor Circle

  • Presented by: Internet Retailer

    The three articles in this special report cover how e-retailers can market to consumers this holiday season, smart pricing strategies, security and web performance planning.

    Quick view Download Now
    IR Special Reports
    August 2015 Special Report: Holiday Readiness
    Date: August, 2015

    A special report, from the editors of Internet Retailer, on how e-retailers can get their systems and services ready for the holiday season

    E-retailers are making their lists and checking them twice, gearing up for the all-important holiday sales season. The three articles in this special report cover how e-retailers can market to consumers this holiday season, smart pricing strategies, security and web performance planning. It also addresses what e-retailers can do now to be prepared to get more packages out the door quickly and accurately come peak sales season.

    This Special Report sponsored by: Rackspace, Veritiv, Bronto, Windsor Circle, Boomerang Commerce, Dynatrace, Norton, Bell Howell, PCA Predict, and Oracle.

  • Presented by: Internet Retailer

    In this exclusive report, B2BecNews takes a close look at how B2B companies choose content management systems and related e-commerce technology for the mission-critical strategies of engaging customers and making it easier for them to find and purchase the products they need online.

    Quick view Download Now
    IR Thought Leadership
    B2BecNews Special Edition (Summer 2015) - B2B Content Management
    Date: August, 2015

    The Content Connection – B2B companies learn how the right web content, in the right place at the right time, can win over customers

    B2B web content can tell a success story when designed and deployed in the right way, and turn new and existing customers into loyal, profitable ones.

    In this exclusive report, B2BecNews takes a close look at how B2B companies choose content management systems and related e-commerce technology for the mission-critical strategies of engaging customers and making it easier for them to find and purchase the products they need online.

    Sponsored by: IBM Commerce, Snap36

  • Presented by: SaleCycle

    In this 40 page eBook, we ditch the marketing buzzwords and show you how brands can engage customers on-site with the type of content they’re actually craving.

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    eBook
    The Little Black Book of On-Site Remarketing
    Date: July, 2015

    In this 40 page eBook, we ditch the marketing buzzwords and show you how brands can engage customers on-site with the type of content they’re actually craving.

    Highlights include:

    1) Your Customer Needs: Understand the different wants and needs of your customers online.
    2) Write Like a Pro: Learn to craft killer messages for every stage of the buying journey.
    3) Remarketing Done Right:Design inspiration from the likes of Panasonic, Hertz and Tommy Hilfiger.

    Download the eBook with your email address.

    Sponsored by SaleCycle

  • Presented by: Internet Retailer

    In this exclusive report, Internet Retailer looks at how four companies are working to serve their business customers effectively via the web and grow their B2B channels of business.

    Quick view Download Now
    IR Thought Leadership
    B2B Executive Report: B2B E-Commerce - State of the Art
    Date: July, 2015

    Businesses drive ahead to capture more e-commerce sales

    How are companies riding the B2B e-commerce wave as it grows to more than $1 trillion by 2020?

    Eyeing the huge online B2B market, manufacturers and distributors are tuning up their e-commerce technology and strategies. The alternative is to be left behind as more buyers opt to research and buy online. In this exclusive report, Internet Retailer looks at how four companies are working to serve their business customers effectively via the web and grow their B2B channels of business.

    Sponsored by: Insite, Magento, NetSuite

  • Presented by: Bigcommerce

    Use this guide to improve your marketing efforts, lower spend and increase conversion for your online store.

    Quick view Download Now
    IR Thought Leadership
    Ecommerce Marketing Trends That Will make or Break Your Business
    Date: July, 2015

    Ecommerce marketers are getting spread thin by emerging technologies and new potential customer touch points. This means that your brand's SEO, checkout and email experiences must be congruent with consumer preference and leading industry trends. Use this guide to improve your marketing efforts, lower spend and increase conversion for your online store.

    Download this guide to learn:
    • How to optimize for mobile and local SEO
    • Tips and tricks to increase conversion and decrease abandoned cart
    • New trends in email marketing and the importance of situation-based messaging

    Sponsored by Bigcommerce

  • Presented by: Bigcommerce

    In this guide, you’ll get a side-by-side comparison of ecommerce solutions based on security, uptime, analytics, account support and more.

    Quick view Download Now
    IR Thought Leadership
    Comparison Guide: The Top 4 Ecommerce Platforms
    Date: July, 2015

    SaaS ecommerce platforms are quickly replacing traditional licensed or on-premise solutions due to the cost effectiveness of the cloud. When it comes to everything else, however, that is important to your ecommerce brand, how do the biggest SaaS and licensed competitors stack up? In this guide, you’ll get a side-by-side comparison of ecommerce solutions based on security, uptime, analytics, account support and more.

    Download this guide to learn:
    • The main differences between competing ecommerce solutions including uptime, security and more
    • The cost differentiation of deploying a cloud versus on-premise solution
    • The hidden costs many ecommerce solutions don’t include in their overall pricing outlines

    Sponsored by Bigcommerce

  • Presented by: Rackspace

    Check out this ebook with lessons learned from ABC’s Shark Tank that features simple, proven tips to help improve your site’s performance so you can get started right away.

    Quick view Download Now
    IR Thought Leadership
    Lessons from ABC's Shark Tank can help your company prepare
    Date: July, 2015

    A sudden wave of visitors to your ecommerce website can be a great opportunity for your organization—but if you can’t manage the traffic onslaught, you could lose more than just revenue. As contestants on ABC’s hit show Shark Tank know, the next tidal wave of demand is just around the corner. Are you ready for it?

    Check out this ebook with lessons learned from ABC’s Shark Tank that features simple, proven tips to help improve your site’s performance so you can get started right away.

    Sponsored by Rackspace

  • Presented by: Bigcommerce

    You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing.

    Quick view Download Now
    IR Thought Leadership
    The Advanced Guide to Ecommerce SEO
    Date: July, 2015

    You’ve got the basics down, but every day there’s something new; more content spewing from the blogosphere, speculating about what Google will do next and how SEO is changing. This constant rush of information can cause anxiety and uncertainty among marketing teams, but embracing the principles of clear communication and understanding how search engines view your website are the first steps toward achieving lasting results with SEO.

    Download this guide to learn:
    • How to implement a more meaningful keyword strategy
    • Common mistakes with product pages (and how to fix them)
    • The benefits of local SEO

    Sponsored by Bigcommerce