Retailers shift their ad spending from TV, radio and print ads to digital ads.
How online retailers are adjusting their shipping, marketing and technology strategies to capture last-minute holiday sales.
After months of preparation, the all-important holiday season is officially upon us. There's still time, however, to make last-minute tweaks to your marketing, shipping and technology strategies to be sure you're best positioned to take advantage of the roughly 15% to 20% increase in online sales projected for the 2016 holiday season.
This exclusive study conducted by Internet Retailer and FedEx reveals some key strategies that top online retailers are implementing this year to meet consumers' growing expectations when it comes to fast and free shipping—strategies that give consumers what they want but don’t break the bank.
Our research shows that orders will come stronger and later in the cycle than ever. Find out how merchants will deliver the good on time and in a way that has consumers wanting to come back for more.
Sponsored by FedEx