Influencer marketing has been one of the key buzzwords over the past year. The value of an influencing click is widely understood within the digital landscape, yet within a channel that is traditionally paid on conversion it requires a shift in mind set for all advertisers - rewarding influence is so much more than just ‘paying for assists’.
It is important that advertisers take a broader look at the influence an affiliate has upon a sale. Post conversion analysis will play an important role in truly understanding the value of the key influencers across an advertiser’s program and determine a suitable reward for influence. With the volume of affiliate traffic that goes unrewarded, Affiliate Window’s ‘Payment on Assist’ model is a way to recognize the early funnel value that content sites provide.
Sponsored by Affiliate Window