Sellers say they are faring particularly well on the marketplaces of Amazon and Wal-Mart so far this holiday season.
Business-to-business buyers often purchase through multiple channels on a product-by-product basis, whether it’s online or through a sales representative.
But there’s often a gap between the online and offline channels. Online product information may be different than the information customers receive from their sales representatives. And those sales representatives may not be up to date with the buyer’s online activity, such as a request for a price quote or the status of recent online orders when they meet.
It’s important for B2B companies to connect their online and offline channels to deliver a consistent, smooth customer experience. This special explore examines how B2B companies are using vendors’ technology and services to produce a better experience for their customers.
This Special Report sponsored by Insite Software.