Retailers shift their ad spending from TV, radio and print ads to digital ads.
In this sponsored special report, executives from BigCommerce and Echidna detail how cloud-based technology is providing retailers with new capabilities.
Cloud-based technology is more robust, powerful and flexible than ever. Today’s software-as-a-service e-commerce platforms—those that are hosted online and accessed by users via the web—offer a full suite of customizable features retailers can use to create unique, feature-rich websites, as opposed to the cookie-cutter websites that were synonymous with them just a few years ago.
At the same time, cloud-based software and service providers are making it easier for retailers to connect applications they already use, such as shipping solutions and inventory management software, to their website and share data among them in real time. Connecting an inventory management system to the e-commerce platform through an application programming interface allows a retailer to display up-to-date inventory availability to customers on the website, and automatically update inventory counts in the inventory management system after each online purchase.
This month’s special report details how cloud-based technology is providing retailers with newfound capabilities.