Retailers shift their ad spending from TV, radio and print ads to digital ads.
A special report on the latest developements in web site performance services that can help e-retailers deliver consumers speedy, well-functioning retail sites
Retailer’s web sites have gotten complex; they often feature a number of applications and features that create the rich, interactive shopping experiences that consumers expect. But with each additional site element a retailer adds, the site’s page download time increases. While the increased download time from the addition of a single app may not be noticeable to shoppers, over time the cumulative increase in download time adds up. That can lead to a jump in abandonment rates and a decrease in conversions.
Retailers have to figure out how to balance offering the dynamic, interesting features consumers want with keeping their web sites loading quickly. That’s leading online merchants to shift their mindsets about performance away from raw speed to how quickly a page can be ready for shoppers to interact with them.
This special report explores how e-retailers are working with vendors to balance features and performance. Finding the right mix is essential because how shoppers perceive a web site’s performance plays a role in their satisfaction, conversion rate and loyalty.