Retailers shift their ad spending from TV, radio and print ads to digital ads.
As e-commerce grows, companies of all sizes are looking for the latest technology to help them adapt to the evolving landscape. High atop their lists of priorities are solutions that enable them to incorporate the public cloud along with the security associated with the private cloud.
Public clouds are commercially available platforms for hosting a retailer’s e-commerce data. Private clouds are customer-specific alternatives typically used to host consumer data within a company’s IT system.
Vendors like Rackspace see a growing need among e-retail clients to deploy multi-cloud e-commerce infrastructure environments so that they can use a dedicated private cloud to run and keep sensitive data and a public cloud for scaling the business as demand needed. This special report examines how retailers incorporate multi-cloud environments into their businesses.
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