Shoppers spent 4.2% less in stores this year over Thanksgiving weekend, according to RetailNext.
Weight watchers for web pages
The average size of a web page has doubled over the past three years, which is causing a lot of retailers’ website performance to suffer.
There are a host of reasons behind the weight gain, including online merchants’ frequent use of high-resolution images, responsive design techniques and multiple product views, along with third-party applications such as analytics. Heavy pages can prove problematic because consumers don’t have limitless bandwidth to accommodate the heavier pages, and that’s particularly true for mobile shoppers who nonetheless expect pages to load as quickly as desktop sites. Poor performance can lead shoppers to abandon a retailer’s site and cause Google to penalize a site in search rankings. But there are ways to avoid those consequences.