Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
With 315 million Chinese now shopping online, according to the U.S. Commerce Department, there is a big opportunity to tap into the Chinese e-retail market, which will exceed $400 billion this year. This in-depth report will examine the various ways overseas companies are selling online, the companies they're engaging to help them, and the results they're seeing. Plus, the most effective ways to market in China, what works and what doesn't, and how to find the service providers that will make selling online in China a profitable venture.
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