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IR Executive Report: Entering China via the Web

Quick Overview

In this report, Internet Retailer seeks to explain the unprece¬dented opportunity and how quite a few companies from outside of China are overcoming the considerable obstacles to selling to Chinese consumers via the web.

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Entering China Via the Web

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  • Entering China Via the Web

Product Description


With 315 million Chinese now shopping online, according to the U.S. Commerce Department, there is a big opportunity to tap into the Chinese e-retail market, which will exceed $400 billion this year. This in-depth report will examine the various ways overseas companies are selling online, the companies they're engaging to help them, and the results they're seeing. Plus, the most effective ways to market in China, what works and what doesn't, and how to find the service providers that will make selling online in China a profitable venture.

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