Retailers shift their ad spending from TV, radio and print ads to digital ads.
A special report, from the editors of Internet Retailer, on fraud prevention for e-retailers
No matter how strong an e-retailer thinks its security barriers are, no merchant is immune from the threat of increasingly sophisticated criminals who keep finding ways to steal consumers’ personal information and commit fraud.
Every retailer has to be on guard, as the many high-profile data breaches in recent years has made consumers well aware of the threat to their payment and personal data within retailers’ systems. A recent Bizrate Insights study found 60% of consumers said online merchants aren’t doing enough to protect their credit card and personal information. And 65% of respondents expressed the same feelings about mobile merchants.
That kind of consumer sentiment puts pressure on retailers to find stronger solutions to protect data and prevent fraud. This special report examines the technology and techniques that retailers can use to combat criminals’ efforts to penetrate their systems.
This Special Report sponsored by: Rackspace, and Vantiv.