A special report, from the editors of Internet Retailer, on how to personalize online shopping for business-to-business buyers
Business-to-business sales are shifting online. And that’s leading vendors, like e-commerce platform provider Kibo, to develop technology tailored to wholesalers and distributors such as segmentation and pricing tools that let B2B sellers create targeted and personalized retail offers for specific buyers.
That’s important because there are a number of challenges unique to B2B sellers. For instance, B2B sellers often need more complicated payment capabilities. That includes credit lines and customized pricing that must be reflected on the site.
This special report explores how B2B sellers are leveraging technology to better sell online.
Sponsored by Kibo Commerce