The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
A sponsored special report on the steps E-retailers can take to prevent fraud and protect consumers
E-commerce merchants are targets for criminals scheming to steal data—both consumers' personal information and payment card data—and fraudulently purchase merchandise. Regardless of their objective, those criminals are looking to quickly turn their stolen goods into cash on the black market.
The perpetrators in many cases are organized criminal gangs that are well armed with technological expertise. That can make it difficult for online retailers to stay ahead of the omnipresent threat they pose. On the one hand, retailers know they must protect themselves and their customers by putting stringent security measures in place. On the other hand, if a retailer’s security protocols are too strict, they risk rejecting legitimate sales and making shopping their sites too much of a hassle, which can prompt shoppers to leave and not come back. Finding the right balance between the two isn't easy.
Sponsored by Symantec, Digital Element, and Digital River.