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Making Omnichannel Work

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This report will explain why achieving a successful omnichannel operation is so difficult, as well as how retailers are responding to the obstacles and strategies that lead to success.

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090116 Radial

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  • 090116 Radial

Product Description

Key strategies for mastering omnichannel retailing and ensuring holiday season success


Can stores survive? Store-based retailers are counting on an omnichannel strategy to fight back against online-only rivals, and while many of them are now a few years into implementation  only a few of them are getting it right.


This report will explain why achieving a successful omnichannel operation is so difficult, as well as how retailers are responding to the obstacles and strategies that lead to success.


Readers will explore these challenges:
– Handling orders and inventory across multiple locations and channels
– Fulfilling orders effectively and profitably in this increasingly complex, "always-on" environment
– Providing the service customers want regardless of how they shop
– Managing new fraud and security issues posed by an omnichannel world


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