But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
Key strategies for mastering omnichannel retailing and ensuring holiday season success
Can stores survive? Store-based retailers are counting on an omnichannel strategy to fight back against online-only rivals, and while many of them are now a few years into implementation only a few of them are getting it right.
This report will explain why achieving a successful omnichannel operation is so difficult, as well as how retailers are responding to the obstacles and strategies that lead to success.
Readers will explore these challenges:
– Handling orders and inventory across multiple locations and channels
– Fulfilling orders effectively and profitably in this increasingly complex, "always-on" environment
– Providing the service customers want regardless of how they shop
– Managing new fraud and security issues posed by an omnichannel world
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