Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
A special report on the emerging technologies e-retailers can use to connect with consumers this year
It is costs a lot less to keep an existing customer than to acquire a new one. Yet, for many e-retailers, retention marketing has meant sending follow-up e-mails promoting their latest sale or new products, then sitting back and waiting for the customer to come to them.
To satisfy consumers’ expectations, retailers and B2B suppliers are looking for ways to integrate their site data with data from offline channels so that product and customer information, as well as insights into customer behavior patterns and preferences, can flow freely between those systems.
This report examines proven retention marketing strategies and ways that retailers and B2B suppliers can leverage technology to serve their customers.
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