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E-Retailers underutilize SMS as an effective customer engagement tool
Retailers, both on and offline, have many ways to reach their customers today. Mobile apps, email, phone calls and social media—to name just a few—all play a big role in enabling retailers to communicate effectively with consumers.
One form of communication available to retailers—SMS (also known as text messaging)—may not be getting the attention it deserves as an effective customer engagement channel, according to the recent Internet Retailer Mobile Messaging Survey.
This report will delve into the results of the survey and will give mobile-savvy retailers ideas as to how they can stop leaving money on the table by engaging with a popular, yet under-utilized mobile engagement tool—SMS messaging.
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