Retailers shift their ad spending from TV, radio and print ads to digital ads.
How top retailers are successfully selling to consumers worldwide
To growing legions of shoppers the world isn’t so big after all. In fact e-commerce is literally shrinking the world in which consumers shop online. As a result cross-border e-commerce sales grew 23% in 2015.
Today merchants who localize their online store with language translation, currency conversion and more at checkout stand to capitalize on new cross-border e-commerce opportunity. But selling to customers globally has its own unique challenges that makes many retailers hesitant. To gain a greater comfort level, web merchants need to understand the “ins and outs” of what global e-commerce is and how it operates.
In this report UPS i-parcel has partnered with Internet Retailer to present a road map to help merchants of all sizes understand the opportunity and meet the challenges of global e-commerce. This report provides examples of the best practices that today’s top web retailers use to anticipate their international customers’ online shopping and delivery needs and the role the right solutions partner can play in helping web merchants achieve excellence in the new era of cross border e-commerce.
Sponsored by: UPS i-parcel