Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
Retailers and brands will spend a lot more on digital marketing in 2016. Here’s where they’re going to spend that extra cash, and why.
Everywhere we look we’re bombarded with ads. With so many ads cluttering the digital landscape, it can be hard for a retailer to get its message across to consumers. That’s why many e-retail marketers are seeking to break through the noise by finding ways to tailor their messages to consumers.
In Internet Retailer’s first-ever digital marketing survey, the results of which are included in this executive report, we find that many retailers are boosting their digital ad spending across a variety of channels.