Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online merchants of all sizes and backgrounds are finding ways to compete with Amazon.
Amazon’s vast selection, fulfillment structure and, most importantly, Prime membership program are making it possible for Amazon to put more distance between itself and its competitors. So how is an e-retailer that isn’t Amazon supposed to compete?
This report digs into Amazon’s business and the sales strategies e-retailers are using to carve out and defend their competitive niche. Some want nothing to do with Amazon, while others are finding a way to simultaneously work with e-retailing’s leader and compete with it.
Download this 16-page report, compliments of our sponsors: Kibo, Lightspeed, Signal