A second wave of attacks began midday Friday after much of the eastern United States was affected in the morning. Sites affected included Etsy, ...
Defining, Benchmarking, Evaluating And Improving Your Email Campaigns
In the early days of email marketing, we defined success by metrics such as open and click-through rates and the size of an email subscriber list. If revenue grew, we succeeded. Those metrics still matter, but today’s commerce marketers have the ability to measure and benchmark a wider range of results, such as average order value, customer lifetime value, carts recovered, subscriber growth through new channels, etc.
This paper provides suggestions on what metrics to measure, what benchmarks to measure them against and how to evaluate your email marketing efforts to improve those numbers.
Sponsored by: Bronto