A second wave of attacks began midday Friday after much of the eastern United States was affected in the morning. Sites affected included Etsy, ...
As an industry pioneer in using Artificial Intelligence (AI), Kount has applied Machine Learning to fraud prevention since 2007.
AI does a number of things extremely well—for example, processing data at speeds far beyond human capability, exploiting in real-time the "network effect" of massive amounts of data, and finding patterns within a defined frame of reference.
Fraudsters, however, are by definition rule breakers. As thinking humans, they can quickly adapt to move outside an established frame of reference and change tactics in an attempt to thwart AI.
That’s why human insight is the other necessary component of fraud prevention.
This human element is vital to enhancing AI, so that working together, the two disciplines help merchants get the maximum amount of sales with the minimal amount of fraud. Quickly, easily, and with least amount of effort.
Or to put it more simply: Boost Sales. Beat Fraud.
Sponsored by Kount