Paid clicks on ads across Google-owned sites and its advertising network jumped 33% during the quarter.
A special report, from the editors of Internet Retailer, on the technology and techniques retailers can put in place to ensure that the 2016 holiday season runs smoothly
February is the ideal time for retailers to take stock of their performance during the 2015 holiday shopping season and draw lessons for the next holiday peak. After all, taking the time to assess their performance now gives retailers plenty of time to develop, implement and test new features before this year’s holiday season.
Whether evaluating digital marketing, website performance on mobile devices, order management, or customer service, retailers should use a fine-tooth comb to assess their performance, say experts. The more thorough they are during the evaluation process, the less likely they are to overlook the impact of even the smallest operational issues.
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