Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
A sponsored special report on the technologies and plans e-retailers can implement to make holiday 2015 merry
The retailers that thrived during the 2014 holiday season were ready for the challenges the season presented. Those merchants planned ahead and mapped out how they could provide the best customer experience possible across all customer touch points, while also being ready to contend with market trends and technology challenges.
Market trends retailers faced last year included the early start of holiday sales promotions, more shopping outside of big sales days such as Cyber Monday, and the growing number of consumers browsing—and buying from—mobile sites and apps.
This special report explores the technologies and plans e-retailers can start implementing now to make holiday 2015 merry.