The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
About this paper:
Now in its third year, EKN’s annual Analytics in Retail Industry Benchmark is based on a survey of more than 200 retailers. Consistent with findings of EKN’s previous reports, retailers continue to view analytics as strategic, but still struggle to prove the value of their analytics investments. This report includes detailed analysis and best-practice recommendations for selecting the optimum analytics toolsets, bridging the skills and capabilities gaps in analytics reporting, and integrating analytics as a key part of every retailer's DNA. The report also provides detailed insights into Amazon's analytics capabilities and highlights selected retail organizations that are outperforming their peers in analytics.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
Sponsored by: SAS Institute Inc.