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IR Executive Report: Black Friday-Cyber Monday 2015

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In this extensive 30 page exclusive report, the Internet Retailer's editors provide real-time reporting on sales for the entire Thanksgiving holiday weekend.

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121715 Black Friday

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  • 121715 Black Friday

Product Description

What did we learn and what to do for 2016


In this extensive 30 page exclusive report, the Internet Retailer's editors provide real-time reporting on sales for the entire Thanksgiving holiday weekend. Internet Retailer coverage from that week / weekend are based on data being provided by industry leading companies. Plus interviews with retailers who would speak to their experience and then Internet Retailer will recap in an extensive report around wins, loses, strategy and best practices.


There is no question that holiday shopping is being transformed. The question for online retailers is how they take advantage of that shift to the web. This report provides a look at the data that can help answer that question. We draw on more than a dozen sources to analyze when consumers shopped online during the 2015 Black Friday/Cyber Monday weekend, what marketing tactics generated the greatest results, how consumers' device preferences are evolving, which retailers best handled the online traffic surge and customer service requests, and more.


Download this 30-page complimentary report to help you plan your 2016 holiday marketing strategy, compliment of our sponsors: GoECart, Virid, PCA Predict, RackSpace.