A fresh look for B2B: Web designers are creating web and mobile features that leapfrog those of consumer-oriented sites.
A 2015 study by Forrester Research Inc. and Internet Retailer found that improving web content and website design topped a list of priorities among nearly 200 surveyed B2B e-commerce professionals. Also among their priorities were providing better content and features to customers using mobile devices, and better optimizing websites to improve rankings in Internet search results.
Upgrading website design addresses multiple goals of B2B companies across industries, regardless of how new or experienced they are in e-commerce.
Sponsored by: Miva, Usablenet, and WebJaguar