Retailers shift their ad spending from TV, radio and print ads to digital ads.
A Special Report on How to Offer Convenient and Cost-effective Returns Processing
Returns are an inescapable part of selling online. How online merchants navigate the process can mean the difference between happy customers who will return to shop at the site again and dissatisfied customers who will not.
Thats why e-retailers should aim to make the returns process as straightforward as possible, say experts. Simple steps, such as detailing how the returns process works in a dedicated space on an e-commerce site, can make a large impact. And self-service featur—built on their own or with the help of a vendor—may not only please shoppers, they also can help the retailer reduce its inbound customer service call volume.
While experts say its imperative merchants make returns simple for consumers, the mechanics involved in processing returns are often not easy. Luckily, there are several tools retailers can leverage to make the process run smoothly.