And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
A Special Report on the Technologies and Services that can Help Make E-Retailers' Holiday Sales Merry and Bright
While there may not be time for e-retailers to make major changes to their platforms and properly test them in time for the holiday shopping season, there's still plenty of time to make smaller moves that can boost sales and customer satisfaction. The key is to identify simple changes that have the power to deliver a big impact and to implement them with a sense of urgency, rather than invest in last-minute, costly capital projects, say experts.
E-retailers should also prepare their fulfillment operations for the upcoming holiday season by evaluating the speed and accuracy of their order-handling systems to identify areas that they can improvement.
Whatever challenges a retailer faces, there’s likely a vendor that can help. By identifying that need now, online merchants can put a plan in place, which should help make their holidays a little merrier.