Retailers shift their ad spending from TV, radio and print ads to digital ads.
A sponsored special report on what e-retailers can do to increase the effectiveness of email messages read on mobile devices
Consumers are increasingly viewing email on mobile devices rather than on their personal computers. That poses new issues for marketers—some of which are seeing up to two-thirds of their emails opened on mobile devices. In particular, they have to figure out how to capture and hold the attention of consumers who are on the go.
As email opens shift to mobile devices, marketers have to think about how to make their messages relevant, timely and intriguing enough to entice a consumer to open them. That may mean engaging consumers via lifecycle email campaigns that address customers’ needs as they evolve. For instance, they might send a shopper that has just completed a purchase an email thanking them for their purchase or send replenishment reminders for such products as printer cartridges, cosmetics, coffee or other items a consumer buys on a regular basis.
This special report explores the techniques and technologies marketers can use to engage mobile shoppers via email.
This Special Report sponsored by Bronto,and Windsor Circle.