Retailers shift their ad spending from TV, radio and print ads to digital ads.
A sponsored special report on the technology that's helping transform business-to-business e-commerce
The Internet is changing the way that business-to-business suppliers do business.
B2B buyers want to be able to connect with their supplier anytime, anywhere, using any device. They also expect their suppliers to provide many of the features found on consumer-facing e-commerce sites, such as site search, mobile-optimized websites and personalized shopping experiences.
Even so, B2B buyers have very different needs than consumers buying on retail sites. Take personalization. Rather than expect a retailer to know a shopper’s brand and product preferences, B2B buyers expect suppliers to tailor the online buying experience to their company’s needs, just as a field sales representative would do offline.
This special report explores the technologies B2B suppliers can use to drive sales online.
This Special Report sponsored by Insite Commerce, Magento, WebLinc, Trust Pilot, and Oracle.