Retailers shift their ad spending from TV, radio and print ads to digital ads.
Assessing the key players and trends at play in the fast-growing—and, in many ways, untapped—Canadian e-commerce market.
The Canadian online retail industry is calling out for more merchants to take their share of a growing pie. Analysts expect that Canadian consumers will spend more than $22 billion ($30 billion Canadian Dollars) online this year, but the domestic players are capturing less than half of those sales. Much of Canadian consumers’ cross-border online shopping happens with U.S. e-retailers, as 9.2 million Canadians placed at least one order with a U.S. online retailer in the last year. E-Commerce in Canada: Beyond Borders is a 43-page downloadable Special Report that delves into the development and current state of e-commerce in Canada, the evolving shopping habits of Canadian consumers and the leading online retailers tackling Canada’s unique challenges and capturing market share.
What you get
- Detailed profiles of the 14 largest Canadian e-retailers as ranked by their North American sales—with two years of web sales figures and a five-year growth rate
- In-depth analysis article on the size of the Canadian e-commerce market, and projections of sales into 2018
- Key charts such as top most trafficked sites in the country and online sales by merchant category
- Graphs on the demographics of the Canadian online shoppers, and details about online shopping behavior
- Feature article on legal restrictions on merchants selling online into Canada