Alibaba’s Tmall Global now features goods from 14,500 overseas brands, 80% of them selling in China for the first time.
Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from.
Once the domain of only the biggest players, new technology is making predictive marketing attainable for small and medium retailers, giving them revenue-boosting insight into customer buying habits.
This survey report explores the key trends, challenges and opportunities reported by hundreds of e-commerce marketers and executives during the summer of 2016 and will provide valuable advice as to how you too can take advantage of the power of predictive marketing.
Sponsored by Windsor Circle