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2016 Home Furnishings Report

Quick Overview

An in-depth dive into what's driving the major boost in online sales of furniture and home decor items. 18% of housewares purchases were placed online last year, up more than two full percentage points from 15.8% from 2014 and 7 times faster than the growth in stores.

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2016 Home Furnishing 3D

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  • 2016 Home Furnishing 3D

Product Description

At Home on the Web
Report on the Housewares and Home Furnishings Market

Housewares and home furnishings retailers are doing many things right, as the largest players in the industry—the 101 merchants in the Top 1000--grew 2015 web sales by 21.6%, which was faster than the merchants in 13 of the other 14 merchandising categories.

These merchants are using technology, social media and search marketing to grow their businesses by pumping up the user experience and keeping shoppers coming back for more. Merchants are driving this growth by conjuring up innovative ways to depict products on their websites, develop new business models, or finding new ways to deliver purchases to consumers.

This report also includes:

  • Rankings by subcategory web sales

  • Subcategory growth rates

  • Paid search spending

  • Top merchants growth by segment

  • Top merchants by segment share

  • Market share broken down by 8 subcategories

Price: $199