JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
At Home on the Web
Report on the Housewares and Home Furnishings Market
Housewares and home furnishings retailers are doing many things right, as the largest players in the industry—the 101 merchants in the Top 1000--grew 2015 web sales by 21.6%, which was faster than the merchants in 13 of the other 14 merchandising categories.
These merchants are using technology, social media and search marketing to grow their businesses by pumping up the user experience and keeping shoppers coming back for more. Merchants are driving this growth by conjuring up innovative ways to depict products on their websites, develop new business models, or finding new ways to deliver purchases to consumers.
This report also includes:
- Rankings by subcategory web sales
- Subcategory growth rates
- Paid search spending
- Top merchants growth by segment
- Top merchants by segment share
- Market share broken down by 8 subcategories