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2015 Executive Briefing Report

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We’ve anchored our 2015 Digital Marketing Report Series with a robust, 74-page Executive Briefing tailored for C-level e-commerce executives looking for an overview of the e-retailers currently mastering digital marketing.

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$99.00

2015 Executive Briefing Report Cover

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Product Description

Executive Briefing: Rankings, Competitive Data & Analysis of the Retail Masters of Digital Marketing


We’ve anchored our 2015 Digital Marketing Report Series with a robust, 74-page Executive Briefing tailored for C-level e-commerce executives looking for an overview of the e-retailers currently mastering digital marketing. It analyzes chief digital marketing trends and provides summary data and rankings of the Top 50 e-retailers in each of the four main digital marketing channels—social media, paid search, organic search and e-mail. As a bonus, it includes Internet Retailer’s exclusive rankings of the Top 50 Digital Marketers in American E-Retailing based on a weighted analysis of data on the performance of America’s Top 1,000 e-retailers in all four digital marketing channels. This list is available nowhere else and alone warrants the $99 price tag of the Executive Briefing. The Executive Briefing also contains:


• 15-page Cover Story on retail marketers’ diverse digital programs
• Datagram with Top 1,000 stats on e-mail, paid/natural search and social media marketing
• Feature stories analyzing digital marketing trends, from personalization to product listing ads
• Case studies on how web merchants are solving key digital marketing challenges
• Key data tables ranking the Top 50 e-retailers on each of the following digital marketing metrics:
       – Paid search spend
       – Organic search traffic
       – Total traffic from social networks
       – Sales from social networks
       – Number of monthly e-mails sent

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2015 Digital Marketing Report Series

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