Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
An Industry-First Research Publication: The Internet Retailer 2015 Guide to B2B E-Commerce
Taking their lead from the world of B2C e-retailing, B2B companies are upping their e-commerce game—to roughly $1 trillion in the U.S. alone, according to estimates from Gartner Group and Forrester Research Inc. And the industry is growing at nearly four times the rate than B2B e-commerce, as e-commerce sites and e-marketplaces operated by and for manufacturers, distributors and wholesalers respond to a growing demand among buyers for the option to purchase online. Furthermore, buyers carry expectations of a shopping experience as seamless and time-saving as if they were consumers on a B2C site: namely, easy search functionality and detailed product information with imagery and comparisons, customer reviews and even input from social media as well as ease of ordering. Meeting such criteria is no small feat for B2B sellers as they try to determine which e-commerce technologies, merchandising and digital marketing strategies will keep customers returning as steady buyers while also leveraging their human capital of sales reps to maintain valuable customer relationships in the age of self-service web channels.
Those are a lot of strategic and implementation web strands to detangle, but fortunately, the 2015 Guide to B2B E-Commerce can equip you with the how-to information and case studies you’ll need to help grow your business. Exclusively available from Internet Retailer, this first-of-its-kind resource for the industry delivers three main objectives of ours: it provides a thorough understanding of the megatrends driving the U.S. B2B market forward and into the mainstream across industries; it tallies which companies have been successfully migrating into the B2B space—and why; and it offers B2B implementation best practices—particularly how to overcome the thorny issue of systems integration—companies of any size can use to jumpstart their own B2B initiatives.