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2015 eGuide to B2B E-Commerce

Quick Overview

The 2015 Edition of B2B Guide to E-Commerce offers never-before-revealed data and analysis of the key players, best practices, trends and scope of B2B transactions on the web.

Please note that this is not the Online Database, where you can manipulate the data, this is the same as the printed guide, but in a Digital Version similar to an eBook.

Digital Edition URL

Delivery of Login & Password:
Internet Retailer will email each subscriber their unique login and password. Please check your inbox minutes after your receipt for an email from “Internet Retailer Sales” ( with the Subject Line: Access Your Digital Edition. Always check your Spam or Junk folders if it does not appear in your inbox immediately.

Digital Edition Use:
Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Availability: In stock


2015 B2B Guide Digital Cover

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Product Description

An Industry-First Research Publication: The Internet Retailer 2015 Guide to B2B E-Commerce

Taking their lead from the world of B2C e-retailing, B2B companies are upping their e-commerce game—to roughly $1 trillion in the U.S. alone, according to estimates from Gartner Group and Forrester Research Inc. And the industry is growing at nearly four times the rate than B2B e-commerce, as e-commerce sites and e-marketplaces operated by and for manufacturers, distributors and wholesalers respond to a growing demand among buyers for the option to purchase online. Furthermore, buyers carry expectations of a shopping experience as seamless and time-saving as if they were consumers on a B2C site: namely, easy search functionality and detailed product information with imagery and comparisons, customer reviews and even input from social media as well as ease of ordering. Meeting such criteria is no small feat for B2B sellers as they try to determine which e-commerce technologies, merchandising and digital marketing strategies will keep customers returning as steady buyers while also leveraging their human capital of sales reps to maintain valuable customer relationships in the age of self-service web channels.

Those are a lot of strategic and implementation web strands to detangle, but fortunately, the 2015 Guide to B2B E-Commerce can equip you with the how-to information and case studies you’ll need to help grow your business. Exclusively available from Internet Retailer, this first-of-its-kind resource for the industry delivers three main objectives of ours: it provides a thorough understanding of the megatrends driving the U.S. B2B market forward and into the mainstream across industries; it tallies which companies have been successfully migrating into the B2B space—and why; and it offers B2B implementation best practices—particularly how to overcome the thorny issue of systems integration—companies of any size can use to jumpstart their own B2B initiatives.