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2014 Second 500 Guide

Quick Overview

The 352-page 2014 Second 500 Guide thoroughly scrutinizes the 2013 web sales rankings, financial portraits, web site performances, operations, marketing and other key metrics of the North American mid-tier web merchants ranked 501-1,000. With 160 data elements per ranked e-retailer, discover the best practices of this dynamic market segment, which more than likely includes your own e-retailing competitors.

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2014 Second 500 Guide 3D

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  • 2014 Second 500 Guide 3D

Product Description

We measure the growth and performance of the Second 500 e-retailers—ones operating in North America that are ranked 501-1,000 based on 2013 online sales— for the same reason we report hundreds of metrics on each of the Top 500 web merchants: to provide e-retailers with competitive information they can use to improve their businesses. There’s as much competitive information to be gleaned in studying mid-tier players as there is in tracking the major e-retailers. In fact, the competitive secrets of the all-new 2014 Second 500 Guide may be even more compelling because they are lesser known and are often more innovative and aggressive when it comes to applying best e-retailing practices. They target market niches better than many large e-retailers and use social media more effectively as well. And because they compete for the quarter of e-commerce that is not controlled by the Top 500, they offer powerful competitive models for the hundreds of thousands of serious e-retailers who can build a profitable e-commerce business without ever making it to the Major Leagues.